Are All Marketers Liars? [Inside the Label: Quaker Yogurt Granola Bars]

Are All Marketers Liars? [Inside the Label: Quaker Yogurt Granola Bars]

This is a guest blog post by Bruce Bradley and was originally posted here. In his 2005 bestseller Seth Godin proclaimed All Marketers Are Liars. It didn’t take long for Mr. Godin to admit that he was lying: I wasn’t being completely … Continue reading

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