Ritz has a new cracker on the market and it’s made with Whole Wheat! The reason we want whole wheat and whole grains in our diet is: 1. the whole grain contains many more nutrients than a refined grain 2. … Continue reading
Matzah, the World’s First Ever Fast Food
This evening marks the beginning of the 8 day Jewish holiday known as Passover. As with any holiday, there are specific foods associated with Passover. One of them is Matzah, a flatbread made with only 2 ingredients – water and … Continue reading
Is White Whole Wheat Flour an Oxymoron?
IF you’ve been reading this blog for a while, you know we advocate eating whole grain breads. In our five part bread minisereies back in November, we tried to cover the seemingly simple task of choosing bread at the supermarket. … Continue reading
How to Buy Bread [miniseries part 1]
Bread, oh bread. For some, an art form. For others, a guilty pleasure. For shoppers in a supermarket, a torturous decision process exacerbated by hundreds of brands, products, labels, health claims, and confusingly long ingredient lists. Here is Fooducate’s attempt … Continue reading
Sara Lee Bread Loses High Fructose Corn Syrup. So What!
Behemoth food processor Sara Lee announced yesterday that it will cease using high fructose corn syrup in its Soft & Smooth and 100 percent Whole Wheat bread lines. The reason – consumers, especially moms, have asked the company to make … Continue reading
Will Kraft Deliver on its Whole Wheat Promise?
Kraft announced yesterday that it will increase the amount of whole grains in over 100 Nabisco products during the next 3 years. The products include: Wheat Thins, Honey Maid, Premium and Ritz crackers. This change “will contribute more than 9 … Continue reading
Goldfish Crackers – Good or Bad for my Kids?
Pepperidge Farm is considered a high end baked goods company with awesome cookies, crackers, and for kids – Goldfish. Almost all tots will recognize the fish shaped finger food and happily munch away. What started as a single product, baked … Continue reading
Grow a Triscuit Tree in Your Backyard
Marketing genius or smoke and mirrors? Triscuits, those slightly salty wheat thins, are being sold with a small surprise inside. No, not a toy from China, rather a small bag filled with … seeds! Kraft is encouraging its customers to … Continue reading
Introducing CerealScan™ – Iphone App for Choosing Healthier Cereal
Cereal has become, in just over a century, the quintessential American breakfast. Tens of millions of people start their day with a bowl of flakes, puffs, or crisps poured from a cardboard box . There are over 1000 different cold … Continue reading
Eating Cheerios Reduces Cholesterol in 30 Days, says General Mills. [Brings World Peace in 3 months, too]
Add this to the ever growing list of ridiculous health claims from food manufacturers. General Mills, one of the breakfast cereal quartet (Post, Quaker, and Kellogg’s are the other 3), has published a press release: Research presented today [...] revealed … Continue reading



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