Are Keebler’s Simply Made Cookies as Simple as Advertised?

Are Keebler’s Simply Made Cookies as Simple as Advertised?

Keebler, a cookie brand owned by Kellogg’s, is not known for its high quality products. It’s a strong brand, with dozens of products to offer, but most rate very low on Fooducate. A new line of cookies introduced by the … Continue reading

Posted in Nutrition Label Analysis | 32 Replies
Only 10% of Americans Get Enough Fiber. Will A New Fiber One Cereal Help?

Only 10% of Americans Get Enough Fiber. Will A New Fiber One Cereal Help?

You’d think that with the cereal category being so saturated, manufacturers would focus their energy elsewhere. But no, new products are coming out all the time. We recently got an email alerting us to a new cereal in the Fiber … Continue reading

Posted in Nutrition Label Analysis | 4 Replies
Where’s the “Whole” in Whole Foods Market?

Where’s the “Whole” in Whole Foods Market?

 New here?  Get Fooducated with our iPhone or Android App!   This is a guest blog post by Carol Harvey, director of nutrition labeling at Palate Works. Something has been “softly” incongruous about Whole Foods since the opening of their first store a thousand years ago: … Continue reading

Posted in Nutrition Label Analysis | 30 Replies
PowerBar Energy Bites – Mostly Marketing Sound Bites

PowerBar Energy Bites – Mostly Marketing Sound Bites

Powerbar is a high end brand owned by Nestle Nutrition and sold mostly in sports shops. It positions itself as an athlete’s friend. What started as bars has expanded to gels, protein supplements, and now “Energy Bites”. From PowerBar, here … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Kit-Kat, Orang-utans, and a Facebook Revolt [Video][Inside the Label]

Kit-Kat, Orang-utans, and a Facebook Revolt [Video][Inside the Label]

WARNING: The video below is a bit gross! There’s a revolt brewing on the web. What started as another Greenpeace ad aimed at stopping deforestation in southeast Asia, has turned into a PR disaster for Nestlé. Kit-Kat, one of the … Continue reading

Posted in Nutrition Label Analysis | 4 Replies
Froot Loops is NOT a “Smart Choice” [Inside the Label]

Froot Loops is NOT a “Smart Choice” [Inside the Label]

We’ve been following developments in nutrition rating schemes and front of package labeling for quite some time. Smart Choices is a labeling system that informs consumers which products are a nutritious choice using a green check mark as a quick … Continue reading

Posted in Nutrition Label Analysis | 4 Replies
Does the World Need Pop-Tarts? [Inside the Label]

Does the World Need Pop-Tarts? [Inside the Label]

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Inside the Label: Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers

Inside the Label: Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers

It’s not the most important meal of the day. And it’s not the heartiest either. Lunch, the get-it-on-the-run or have-it-at-the-computer meal doesn’t get enough respect. And how could it, when products like Oscar Meyer’s Lunchable’s take its name in vain. … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
How Healthy is ConAgra’s Healthy Choice?

How Healthy is ConAgra’s Healthy Choice?

Very healthy! Or at least that’s what new research, sponsored by ConAgra, has shown. Here’s the press release: ConAgra Foods announced today new research that shows people who ate Healthy Choice(R) really did get healthier. Participants in the 24-week study, … Continue reading

Posted in Nutrition Label Analysis | 1 Reply