Did Vitamin Water XXX Trick You Too?

Did Vitamin Water XXX Trick You Too?

Last week a federal magistrate approved moving forward on a class action suit against makers of Vitamin Water, the Coca Cola Company. The suit was filed over 4 years ago by the Center for Science in the Public Interest (CSPI), … Continue reading

Posted in Nutrition Label Analysis | 22 Replies
Judge: Lawsuit against Deceptive Vitamin Water IS Justified

Judge: Lawsuit against Deceptive Vitamin Water IS Justified

Late last week a federal judge ruled in favor of consumers when he allowed a lawsuit against Vitamin Water to proceed. The lawsuit was filed in early 2009 by the advocacy group Center for Science in the Public Interest (CSPI). … Continue reading

Posted in In The News | 7 Replies
Good News: More Shoppers Abandoning Beverage Aisles

Good News: More Shoppers Abandoning Beverage Aisles

The past 2 years have seen a decline in the beverage category, 3.1% in 2009 and  2.1% in 2008, according to Beverage Marketing Corp. The worst hit products are “value-added waters”, or what we like to call “sugar-water with vitamins”. … Continue reading

Posted in In The News | 2 Replies
Glaceau Vitamin Water Ads Banned as Misleading [Inside the Label]

Glaceau Vitamin Water Ads Banned as Misleading [Inside the Label]

The UK’s Advertising Standards Authority (ASA) has banned several print ads promoting Coca Cola’s Glaceau brand of vitamin water. The ads The Advertising Standards Authority received three complaints, which argued that the ads misleadingly implied that vitamins in the drinks … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
Glacéau Vitamin Water 10 [Inside the Label]

Glacéau Vitamin Water 10 [Inside the Label]

Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading

Posted in Nutrition Label Analysis | 4 Replies