PowerBar Energy Bites – Mostly Marketing Sound Bites

PowerBar Energy Bites – Mostly Marketing Sound Bites

Powerbar is a high end brand owned by Nestle Nutrition and sold mostly in sports shops. It positions itself as an athlete’s friend. What started as bars has expanded to gels, protein supplements, and now “Energy Bites”. From PowerBar, here … Continue reading

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Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar

Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar

Energy bars are a popular and growing category of snack foods that are a natural evolution of breakfast cereals. Sixty years ago we had time to sit down for a hearty breakfast with the family. By the early seventies, families … Continue reading

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