Lawsuit Leads to Settlement: Stevia May Be Natural, But Truvia is Not

Lawsuit Leads to Settlement: Stevia May Be Natural, But Truvia is Not

Last week Cargill, food ingredient behemoth, and owner of the Truvia brand stevia sweetener, agreed to settle a potentially harmful lawsuit. One of terms of the settlement is that Cargill will set up a $5 million fund to pay consumers … Continue reading

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Stevi-huh?

Stevi-huh?

Heard of stevia? if not, don’t fret, you’re in good company. 70% of Americans are not familiar with this relatively new sweetener, according to a new study by Mintel, a consumer research company. Over the years, the quest for a … Continue reading

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Your Dietary Advice, Sponsored By …

Your Dietary Advice, Sponsored By …

The American Dietetic Association, the largest organization of dietitians in the US, has accepted a new sponsorship from Truvia. Truvia is the brand name of a stevia based sweetener manufactured by Cargill, recently approved as safe for consumption by the … Continue reading

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Stevia Approved by FDA

Stevia Approved by FDA

Image via Wikipedia Stevia has received the coveted GRAS (generally regarded as safe) status from the FDA. The New York Times reports: Federal regulators have approved two versions of a new zero-calorie sweetener developed by the Coca-Cola Company and PepsiCo, … Continue reading

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Sweetener Buzz – Stevia Coming this Week to Odwalla Fruit Juices? (bonus – stevia glossary)

Sweetener Buzz – Stevia Coming this Week to Odwalla Fruit Juices? (bonus – stevia glossary)

Rumors are flying that later this week Coca Cola will introduce to markets three Odwalla brand juices, sweetened with stevia. This despite the fact the the FDA has yet to recognize stevia as GRAS (generally regarded as safe). Why would … Continue reading

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