Innovative Marketing Won’t Save this Veggie Chip Product

Innovative Marketing Won’t Save this Veggie Chip Product

We spotted this very cool package design at last month’s Natural Food Expo in Los Angeles. The Newspaper theme was well thought out, cleanly laid out and certainly made the mouth water. The “100% All Natural” headline also looked appealing. … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Do “Healthy” Product Names Deliver on their Promise?

Do “Healthy” Product Names Deliver on their Promise?

The wonders of food marketing never cease to amaze, and infuriate. Fooducate community member Cassie posted the front and back of a bag of  Snyder’s eatsmart Naturals Garden Veggie Sticks – Potato, Tomato, & Spinach. What a name for a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
SpaghettiOs to Lose 35% Sodium. Still High in Sugar [Inside the Label]

SpaghettiOs to Lose 35% Sodium. Still High in Sugar [Inside the Label]

Campbell’s has announced that it will be reducing the sodium content in its SpaghettiOs line of products by 35%. The change will take place by the upcoming spring. “Offering healthier versions of our products for kids is a major priority … Continue reading

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Manwich Sloppy Joe Sauce – Nutritious? [Inside the Label]

Manwich Sloppy Joe Sauce – Nutritious? [Inside the Label]

Sloppy Joes are an iconic American family meal dating back to the 1930′s. They are comprised of ground beef, tomato sauce, onions, and seasoning, all inside a hamburger bun. In this era of minimum preparation at the kitchen, most consumers … Continue reading

Posted in Nutrition Label Analysis | 20 Replies
Eleven Ketchup Facts

Eleven Ketchup Facts

1. Ketchup, one of the most popular condiments in the US, is a half a billion dollar industry. 2. Ketchup is originally a spicy fish sauce called Ke-Tsiap from east Asia. It was brought west in the 17th century and … Continue reading

Posted in Nutrition Label Analysis | 15 Replies