In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of prime real estate in New York’s Times Square to set up a Pop Tarts store. From the company press release: Customers will be able to eat … Continue reading
Does the World Need Pop-Tarts? [Inside the Label]
For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading
![California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]](/images/default.jpg "California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]")
California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]
A California judge threw out a lawsuit yesterday filed by a woman who claimed to have been misled by the Quaker Oats Company. Apparently, she had been eating Crunchberries cereal for the past few years, thinking she was getting wholesome … Continue reading
Inside the Label: Sara Lee Soft and Smooth Whole Grain White Bread
Sara Lee is the number one fresh bread manufacturer in the US, so there’s a good chance you’ll find some of their loaves in your local supermarket. We wanted to take a look at a product that caught our eye … Continue reading