Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

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Does the World Need Pop-Tarts? [Inside the Label]

Does the World Need Pop-Tarts? [Inside the Label]

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

A California judge threw out a lawsuit yesterday filed by a woman who claimed to have been misled by the Quaker Oats Company. Apparently, she had been eating Crunchberries cereal for the past few years, thinking she was getting wholesome … Continue reading

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Inside the Label: Sara Lee Soft and Smooth Whole Grain White Bread

Inside the Label: Sara Lee Soft and Smooth Whole Grain White Bread

Sara Lee is the number one fresh bread manufacturer in the US, so there’s a good chance you’ll find some of their loaves in your local supermarket. We wanted to take a look at a product that caught our eye … Continue reading

Posted in Nutrition Label Analysis | 4 Replies