The quest for the ultimate sweetener never ends. Is there, on this earth, a natural, healthy, zero calorie sweetener with no after taste, no side effects, and no long term health risks? Wandering around the Food and Nutrition Expo here … Continue reading
Have you ever wondered why Coca Cola has 2 diet colas that are almost identical out on the market? The answer is market segmentation. Ever since Diet Coke was introduced in 1984, it has been a girl brand, creating a … Continue reading
Several days ago, a small New Zealand based company called BioVittoria received an FDA GRAS (generally regarded as safe) status for its “Fruit-Sweetness” brand low-calorie sweetener: The sweetener is made from Chinese-grown luo han fruit. It is 200 times sweeter … Continue reading
We’ve gotten a question from one of our Facebook friends, who is confused about agave nectar, a sweetener that has gotten itself a health halo in some circles over the past few years. Below you’ll find the facts. Bottom line … Continue reading
Heard of stevia? if not, don’t fret, you’re in good company. 70% of Americans are not familiar with this relatively new sweetener, according to a new study by Mintel, a consumer research company. Over the years, the quest for a … Continue reading
PepsiCo is due to release its Pepsi Cola and Mountain Dew brand soft drinks in a sugar sweetened formula, a throwback to the 1970′s. The retro brand, aptly named Pepsi Throwback, is due to be release in a few weeks, … Continue reading
This was the week of stevia, a new zero calorie sweetener, that got FDA approval as a safe food additive, and will shortly find its way into soft drinks and other products scattered about our supermarket aisles. If you are … Continue reading
Image via Wikipedia Stevia has received the coveted GRAS (generally regarded as safe) status from the FDA. The New York Times reports: Federal regulators have approved two versions of a new zero-calorie sweetener developed by the Coca-Cola Company and PepsiCo, … Continue reading
That is the finding of a recent Duke University Study, says the New York Times: The latest salvo comes from Duke University researchers, who have published a study that says Splenda — the grainy white crystals in the little yellow … Continue reading
Stevia, also known as rebiana and truvia, is extracted from a South American plant and processed into a low calorie sweetener 200-300 times sweeter than sugar. It’s legal for use in food products in Japan and Brazil, but not the … Continue reading