A first small step in a good direction? Gatorade is planning to remove a controversial ingredient, Brominated Vegetable Oil, from its beverages this year. Parent company PepsiCo says the change was in the works for the last year. But it … Continue reading
Europe Rejoice? Cereal Manufacturers Pledge to Make Cereal Healthier
Cereal may be the all American breakfast, but over the years we have managed to export our “tradition” to the rest of the world. Cereal Partners Worldwide (CPW), a partnership between General Mills and Nestle, sells into 140 different countries today! … Continue reading
Will Fruit Stickers Increase Kids’ Consumption?
Americans are not consuming enough fresh fruit and vegetables. Especially kids. A potential method of motivating them to eat more is to make apples and bananas just as cool as Cheetos and Skittles. For very young children, this often means … Continue reading
FRS Healthy Slim – BS PR for a BS Product
We recently received an email pitch from FRS, a beverage company affiliated with Lance Armstrong, Tim Tebow and other super sport stars. We decided this would be a good opportunity to conduct an exercise in critical reading, to sharpen our … Continue reading
Fruity Cheerios – “Naturally” Flavored, Artificially Colored
Fruity Cheerios is a relatively new extension of the venerable Cheerios line of cereals. The marketing pitch is directed at moms: Kids love the fruity fun, Moms love the Calcium and Vitamin D! Here’s more copyedit: Here’s why they are … Continue reading
Cocoa Krispies False Advertising Lawsuit – The Settlement
Kellogg’s has announced a settlement in a class action suit filed against the company last year for false advertising. You may recall the bold claims on Cocoa Krispies boxes alluding to improved immunity for kids. We called that one out … Continue reading
The NEW Special K Cereal Bars [Nutrition Impostors]
A few days ago, Kellogg’s announced it was adding more fiber to its Special K cereal bars, and introducing 2 new flavors. This was an interesting opportunity to examine the bars, fooducate style. What you need to know: We’re sorry … Continue reading
M & M’s Deconstructed
If you’ve visited New York’s Times Square lately, you may have encountered M&M’s World. It’s a three floor temple celebrating all things small, round, chocolaty, and brightly colored. The brand, owned by Mars, has been around since the early 1940′s … Continue reading
Coming Soon? Warning Labels on Soda Pop
Most of us know that too sugary soft drinks are not a nutritious choice. Now, consumer advocacy group CSPI wants warning labels on them, just like cigarettes: In a letter to FDA Commissioner Margaret Hamburg, the health advocates said that … Continue reading
Why Does Michelle Obama Think Honey Nut Cheerios is a Healthy Breakfast?
Last week, First Lady Michelle Obama held a holiday reception with children, parents and staff at the Children’s National Medical Center in Washington, D.C. Chit-chating with the kids, the subject of healthy breakfast came up. From the transcript: CHILD: What’s … Continue reading






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