Lucky Charms Turns 50. Three Reasons Not to Celebrate

Lucky Charms Turns 50. Three Reasons Not to Celebrate

Lucky Charms, a cereal brand owned and operated by General Mills, is celebrating 50 years of “magically delicious” breakfasts. Jubilees are joyous, but when looking at what this product has been offering to 3 generations of children, we just want … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Special K’s Nourish Bars Finally Get It (almost) Right

Special K’s Nourish Bars Finally Get It (almost) Right

Kellogg’s new line of bars – K Nourish Multi-grain with Quinoa – is entering a highly competitive market with hundreds of choices for consumers to make. To its benefit is the Special K brand recognition. To its detriment – the … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
About the Pumpkin in Trader Joe’s Pumpkin Bagels

About the Pumpkin in Trader Joe’s Pumpkin Bagels

It’s pumpkin season, and it seems the North American native veggie has found its way into every possible aisle in the supermarket. That’s not necessarily a bad thing. Pumpkins are a nutrition powerhouse. A cup of cooked pumpkin is a … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
UK to Food Companies: Label Your Bad Nutrients RED

UK to Food Companies: Label Your Bad Nutrients RED

Hey FDA, take a look at what your British counterpart (Food Standards Agency) did last week. They issued guidelines for front-of-pack labeling of food items. No crazy inventions or wild west labeling decisions that have been confusing American consumers for … Continue reading

Posted in Nutrition Label Analysis | 5 Replies
Gatorade to Remove Controversial Ingredient. Still Overmarketed, Unnecessary

Gatorade to Remove Controversial Ingredient. Still Overmarketed, Unnecessary

A first small step in a good direction? Gatorade is planning to remove a controversial ingredient, Brominated Vegetable Oil, from its beverages this year. Parent company PepsiCo says the change was in the works for the last year. But it … Continue reading

Posted in In The News | 6 Replies
Europe Rejoice? Cereal Manufacturers Pledge to Make Cereal Healthier

Europe Rejoice? Cereal Manufacturers Pledge to Make Cereal Healthier

Cereal may be the all American breakfast, but over the years we have managed to export our “tradition” to the rest of the world. Cereal Partners Worldwide (CPW), a partnership between General Mills and Nestle, sells into 140 different countries today! … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
Will Fruit Stickers Increase Kids’ Consumption?

Will Fruit Stickers Increase Kids’ Consumption?

Americans are not consuming enough fresh fruit and vegetables. Especially kids. A potential method of motivating them to eat more is to make apples and bananas just as cool as Cheetos and Skittles. For very young children, this often means … Continue reading

Posted in Kids Nutrition | 10 Replies
FRS Healthy Slim – BS PR for a BS Product

FRS Healthy Slim – BS PR for a BS Product

We recently received an email pitch from FRS, a beverage company affiliated with Lance Armstrong, Tim Tebow and other super sport stars. We decided this would be a good opportunity to conduct an exercise in critical reading, to sharpen our … Continue reading

Posted in Nutrition Label Analysis | 9 Replies
Fruity Cheerios – “Naturally” Flavored, Artificially Colored

Fruity Cheerios – “Naturally” Flavored, Artificially Colored

Fruity Cheerios is a relatively new extension of the venerable Cheerios line of cereals. The marketing pitch is directed at moms: Kids love the fruity fun, Moms love the Calcium and Vitamin D! Here’s more copyedit: Here’s why they are … Continue reading

Posted in Nutrition Label Analysis | 8 Replies
Cocoa Krispies False Advertising Lawsuit – The Settlement

Cocoa Krispies False Advertising Lawsuit – The Settlement

Kellogg’s has announced a settlement in a class action suit filed against the company last year for false advertising. You may recall the bold claims on Cocoa Krispies boxes alluding to improved immunity for kids. We called that one out … Continue reading

Posted in Nutrition Label Analysis | 5 Replies