Innovative Marketing Won’t Save this Veggie Chip Product

Innovative Marketing Won’t Save this Veggie Chip Product

We spotted this very cool package design at last month’s Natural Food Expo in Los Angeles. The Newspaper theme was well thought out, cleanly laid out and certainly made the mouth water. The “100% All Natural” headline also looked appealing. … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Do “Healthy” Product Names Deliver on their Promise?

Do “Healthy” Product Names Deliver on their Promise?

The wonders of food marketing never cease to amaze, and infuriate. Fooducate community member Cassie posted the front and back of a bag of  Snyder’s eatsmart Naturals Garden Veggie Sticks – Potato, Tomato, & Spinach. What a name for a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies