Special K Protein Cereal – Will it Really Satisfy Your Hunger Longer?

Special K Protein Cereal – Will it Really Satisfy Your Hunger Longer?

The American public has been convinced that of the 3 macro nutrients needed to sustain our bodies – fats, carbohydrates, and proteins – we should focus more on protein. Fats make us fat, and carbs, well, they make us fat … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Trend Alert – Pea Protein

Trend Alert – Pea Protein

America’s insatiable appetite for more protein has led to various innovations over the last few years. Milk protein concentrate and  Soy protein isolate are some examples. But now, a new source for plant based protein is working its way into … Continue reading

Posted in In The News | 7 Replies
The Protein Marketing Offensive is On!

The Protein Marketing Offensive is On!

There was an interesting article in a recent Wall Street Journal article, examining the efficacy of a single word – Protein – on the attractiveness of food products to health conscious consumers. As we all know, protein, fat, and carbohydrates … Continue reading

Posted in Food Thoughts | 4 Replies
PowerBar Energy Bites – Mostly Marketing Sound Bites

PowerBar Energy Bites – Mostly Marketing Sound Bites

Powerbar is a high end brand owned by Nestle Nutrition and sold mostly in sports shops. It positions itself as an athlete’s friend. What started as bars has expanded to gels, protein supplements, and now “Energy Bites”. From PowerBar, here … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Clif Bar Q&A

Clif Bar Q&A

In our recent comparison between Larabar and Clif bars, Lara won the upper hand. In response, the Clif team sent us some information and clarifications: Clif Bar & Company doesn’t source genetically-modified ingredients for any of its foods. The natural … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar

Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar

Energy bars are a popular and growing category of snack foods that are a natural evolution of breakfast cereals. Sixty years ago we had time to sit down for a hearty breakfast with the family. By the early seventies, families … Continue reading

Posted in Nutrition Label Analysis | 1 Reply
Inside The Label, Cinco De Mayo Special: Dean’s Guacamole Dip

Inside The Label, Cinco De Mayo Special: Dean’s Guacamole Dip

Salutations, today is Cinco De Mayo. Originally a Mexican holiday commemorating a great military victory 150 years ago, it has come to symbolize, especially in the US, Mexican heritage day. A very important piece of that heritage is the scrumptious … Continue reading

Posted in Nutrition Label Analysis | 2 Replies