America’s insatiable appetite for more protein has led to various innovations over the last few years. Milk protein concentrate and Soy protein isolate are some examples. But now, a new source for plant based protein is working its way into … Continue reading
The Protein Marketing Offensive is On!
There was an interesting article in a recent Wall Street Journal article, examining the efficacy of a single word – Protein – on the attractiveness of food products to health conscious consumers. As we all know, protein, fat, and carbohydrates … Continue reading
PowerBar Energy Bites – Mostly Marketing Sound Bites
Powerbar is a high end brand owned by Nestle Nutrition and sold mostly in sports shops. It positions itself as an athlete’s friend. What started as bars has expanded to gels, protein supplements, and now “Energy Bites”. From PowerBar, here … Continue reading
Clif Bar Q&A
In our recent comparison between Larabar and Clif bars, Lara won the upper hand. In response, the Clif team sent us some information and clarifications: Clif Bar & Company doesn’t source genetically-modified ingredients for any of its foods. The natural … Continue reading
Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar
Energy bars are a popular and growing category of snack foods that are a natural evolution of breakfast cereals. Sixty years ago we had time to sit down for a hearty breakfast with the family. By the early seventies, families … Continue reading
Inside The Label, Cinco De Mayo Special: Dean’s Guacamole Dip
Salutations, today is Cinco De Mayo. Originally a Mexican holiday commemorating a great military victory 150 years ago, it has come to symbolize, especially in the US, Mexican heritage day. A very important piece of that heritage is the scrumptious … Continue reading





