Oatwashing: Inside the Label of Pop Tarts Oatmeal Delights

Oatwashing: Inside the Label of Pop Tarts Oatmeal Delights

You’ve heard of healthwashing . . . but welcome to the latest trend – oatwashing. Oatwashing: Taking a mostly unhealthy product, adding the word oatmeal to its name and watching the sales roll in. See: Kellogg’s Pop Tarts Oatmeal Delights. … Continue reading

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