Froot Loops is NOT a “Smart Choice” [Inside the Label]

Froot Loops is NOT a “Smart Choice” [Inside the Label]

We’ve been following developments in nutrition rating schemes and front of package labeling for quite some time. Smart Choices is a labeling system that informs consumers which products are a nutritious choice using a green check mark as a quick … Continue reading

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Cocoa Krispies “Immunity” Cereal – 40% Sugar by Weight + Trans Fats [Inside the Label]

Cocoa Krispies “Immunity” Cereal – 40% Sugar by Weight + Trans Fats [Inside the Label]

Health claims on processed food packages are usually nothing more than marketing messages. So when Kellogg’s plasters the word “IMMUNITY” in quadruple font on the front of its Rice Krispies breakfast cereal, we just have to take a peek (thanks … Continue reading

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Inside the Label: Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers

Inside the Label: Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers

It’s not the most important meal of the day. And it’s not the heartiest either. Lunch, the get-it-on-the-run or have-it-at-the-computer meal doesn’t get enough respect. And how could it, when products like Oscar Meyer’s Lunchable’s take its name in vain. … Continue reading

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