Kool-Aid Brings Back the Fun [Not Kool]

Kool-Aid Brings Back the Fun [Not Kool]

This full page ad was spotted in Rachel Ray’s EveryDay magazine. “Bring back the fun” is supposed to trigger parents’ memories of a happy, carefree childhood, and nudge them to impart the same on their offspring. Just look at those … Continue reading

Posted in Nutrition Label Analysis | 23 Replies
Kraft Foods Wants to Grow, But is THIS the Right Way?

Kraft Foods Wants to Grow, But is THIS the Right Way?

  Kraft, one of the largest food companies in the world, is publicly traded on the New York Stock Exchange. It is worth over $55 Billion. Every year we get to glimpse into the company’s financials, and to hear about … Continue reading

Posted in Nutrition Label Analysis | 14 Replies
So What if March is National Nutrition Month

So What if March is National Nutrition Month

March 1 marks the beginning of National Nutrition Month – an annual campaign that is sponsored by the American Dietetic Association (ADA). The goals are simple – raise awareness of informed food choices, good eating habits, and exercise. Another stated … Continue reading

Posted in Food Thoughts | 23 Replies
Spotted in a Shopping Cart – A Big Fat Lie

Spotted in a Shopping Cart – A Big Fat Lie

We received this picture from Fooducate community member Tamar. The shopping carts are plastered with an advertisement. We can live with that, its a way for the grocer to make a few extra bucks. And if a snack is advertised, … Continue reading

Posted in Nutrition Label Analysis | 14 Replies
M & M’s Deconstructed

M & M’s Deconstructed

If you’ve visited New York’s Times Square lately, you may have encountered M&M’s World. It’s a three floor temple celebrating all things small, round, chocolaty, and brightly colored. The brand, owned by Mars, has been around since the early 1940′s … Continue reading

Posted in Nutrition Label Analysis | 13 Replies
The Anatomy of a Dorito

The Anatomy of a Dorito

Munching on savory snacks with the “Os” suffix (Tostitos, Doritos, Cheetos) goes hand in hand with playoff Sundays and the Superbowl. Would you like to know what you’re putting in your body each time you reach for a Doritos Cool … Continue reading

Posted in Nutrition Label Analysis | 23 Replies
How Fooducate Grades Products

How Fooducate Grades Products

If you’ve been using the Fooducate iPhone App you may be wondering how products are graded. We’ve received inquiries on this matter from consumers, food manufacturers, and nutrition professionals. Fooducate’s philosophy is relatively simple, but the actual algorithmic implementation is … Continue reading

Posted in Fooducate News | 18 Replies
FiberOne Yoplait – Zero Guilt? Not So Sure…

FiberOne Yoplait – Zero Guilt? Not So Sure…

Fiber is an important nutrient. Good sources of fiber are fruits, vegetables, and whole grains. We need 25 grams a day, but most of us fall short on this number because we don’t eat enough of the above. That’s why … Continue reading

Posted in Nutrition Label Analysis | 13 Replies
Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Cotton Candy Go-gurt – The Final Desecration of Yogurt

Cotton Candy Go-gurt – The Final Desecration of Yogurt

A friend was strolling through her local supermarket when she came upon the yogurt section. A mom was there with her kids, and she gave them choice of several yogurt flavors. They picked cotton candy Go-Gurt. Cotton candy ?!!? As … Continue reading

Posted in Nutrition Label Analysis | 9 Replies