Are All Marketers Liars? [Inside the Label: Quaker Yogurt Granola Bars]

Are All Marketers Liars? [Inside the Label: Quaker Yogurt Granola Bars]

This is a guest blog post by Bruce Bradley and was originally posted here. In his 2005 bestseller Seth Godin proclaimed All Marketers Are Liars. It didn’t take long for Mr. Godin to admit that he was lying: I wasn’t being completely … Continue reading

Posted in Nutrition Label Analysis | 8 Replies
What Goes in to Aunt Jemima’s “Original Syrup”?

What Goes in to Aunt Jemima’s “Original Syrup”?

Aunt Jemima is a brand that’s been around for over 100 years. It conjures thoughts of  Southern hospitality. It’s comforting to know a brand has been around that long. You can probably trust it.. And thus, many people buy their … Continue reading

Posted in Nutrition Label Analysis | 23 Replies
Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Does the World Need Pop-Tarts? [Inside the Label]

Does the World Need Pop-Tarts? [Inside the Label]

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
The Meaning of Independence

The Meaning of Independence

Happy 4th of July everyone. We’d rather it be called Independence Day, because that is what we have been celebrating for the past 200 years, not a date 7/04. As we head to cookouts, picnics, bar-b-ques and other food related … Continue reading

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Eating Cheerios Reduces Cholesterol in 30 Days, says General Mills. [Brings World Peace in 3 months, too]

Eating Cheerios Reduces Cholesterol in 30 Days, says General Mills. [Brings World Peace in 3 months, too]

Add this to the ever growing list of ridiculous health claims from food manufacturers. General Mills, one of the breakfast cereal quartet (Post, Quaker, and Kellogg’s are the other 3), has published a press release: Research presented today [...] revealed … Continue reading

Posted in Nutrition Label Analysis | 2 Replies