Kashi’s Woes Continue

Kashi’s Woes Continue

Kashi, once the darling of the real food community, has seen its sales decline in recent years. Now owned by Kellogg’s, the company has been embroiled in legal battles as well. Customers sued the company for claiming its products were … Continue reading

Posted in In The News | 21 Replies
Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Why Does Ovaltine Have Artifical Yellow, Red & Blue Colorings? [Inside the Label]

Why Does Ovaltine Have Artifical Yellow, Red & Blue Colorings? [Inside the Label]

We’ve been blogging recently about chocolate milk.  One of our readers commented with a question about Ovaltine as an option to sweeten milk . Ovaltine is a milk flavoring invented in Switzerland more than a hundred years ago. The original … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Chocolate Milk Advice – Syrup, Powder, or Ready-to-Drink? [Inside the Label]

Chocolate Milk Advice – Syrup, Powder, or Ready-to-Drink? [Inside the Label]

We recently wrote about chocolate milk with too much sugar being served in school lunches. We also covered a chocolate drink that’s better left on the shelf. But as parents, we can’t ignore the fact that kids LOVE sweetened milk. … Continue reading

Posted in Nutrition Label Analysis | 20 Replies
Froot Loops is NOT a “Smart Choice” [Inside the Label]

Froot Loops is NOT a “Smart Choice” [Inside the Label]

We’ve been following developments in nutrition rating schemes and front of package labeling for quite some time. Smart Choices is a labeling system that informs consumers which products are a nutritious choice using a green check mark as a quick … Continue reading

Posted in Nutrition Label Analysis | 5 Replies
Does the World Need Pop-Tarts? [Inside the Label]

Does the World Need Pop-Tarts? [Inside the Label]

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Glacéau Vitamin Water 10 [Inside the Label]

Glacéau Vitamin Water 10 [Inside the Label]

Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading

Posted in Nutrition Label Analysis | 4 Replies
Cocoa Krispies “Immunity” Cereal – 40% Sugar by Weight + Trans Fats [Inside the Label]

Cocoa Krispies “Immunity” Cereal – 40% Sugar by Weight + Trans Fats [Inside the Label]

Health claims on processed food packages are usually nothing more than marketing messages. So when Kellogg’s plasters the word “IMMUNITY” in quadruple font on the front of its Rice Krispies breakfast cereal, we just have to take a peek (thanks … Continue reading

Posted in Nutrition Label Analysis | Leave a reply
Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar

Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar

Energy bars are a popular and growing category of snack foods that are a natural evolution of breakfast cereals. Sixty years ago we had time to sit down for a hearty breakfast with the family. By the early seventies, families … Continue reading

Posted in Nutrition Label Analysis | 1 Reply
California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

A California judge threw out a lawsuit yesterday filed by a woman who claimed to have been misled by the Quaker Oats Company. Apparently, she had been eating Crunchberries cereal for the past few years, thinking she was getting wholesome … Continue reading

Posted in Nutrition Label Analysis | Leave a reply