Taco Bell: By 2020 Some of Our Food Will Be Healthier

Taco Bell: By 2020 Some of Our Food Will Be Healthier

One of the most shamelessly used marketing tricks by companies is creating massive PR for improvements in their products – improvements that will happen sometime in the future, not now. Such is the case with Taco Bell, whose CEO recently … Continue reading

Posted in In The News | 5 Replies
Starbucks: Super Size & Other News

Starbucks: Super Size & Other News

Lots of things happening at Starbucks lately. 1. The company is revamping its logo. after several decades of text plus mermaid, the new logo is all graphics. 2. In response to challenges from McDonald’s and other, a new super-size TRENTA … Continue reading

Posted in Food Thoughts | 10 Replies
Gatorade Gimmicks Galore

Gatorade Gimmicks Galore

Earlier this week, at a press event in Yankee Stadium, PepsiCo announced its new strategy for the Gatorade brand. The beverage that sparked the energy drink market over 30 years ago has been sagging a bit in sales as of … Continue reading

Posted in In The News | 11 Replies
Sara Lee to (s l o  w   l    y) Reduce Sodium in Product Lines

Sara Lee to (s l o w l y) Reduce Sodium in Product Lines

Sara Lee Corporation announced late last week that it plans a sodium reduction in many of its products over the course of the next five years. The reduction is in “key categories” of fresh bread, hot dogs, lunchmeat, breakfast foods … Continue reading

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Oprah Helps Rebrand KFC –  Giving Away Gazillions of Coupons for Grilled Chicken

Oprah Helps Rebrand KFC – Giving Away Gazillions of Coupons for Grilled Chicken

The Oprah Winfrey Show has teamed up with Kentucky Fried Chicken to provide millions of us with coupons for a FREE chicken meal. It’s part of a push to healthify their very unhealthy menu. The downloadable coupon and Oprah exposure … Continue reading

Posted in In The News | 2 Replies
Inside the Label: Funky Monkey Freeze Dried Snacks

Inside the Label: Funky Monkey Freeze Dried Snacks

As children, we loved visiting The Air and Space Museum in Washington D.C. Besides all the cool spacegear, a special treat awaited us at the souvenir shop – Astronaut Dessert in the form of freeze dried ice cream. Strawberry and … Continue reading

Posted in Nutrition Label Analysis | 5 Replies