One of the most shamelessly used marketing tricks by companies is creating massive PR for improvements in their products – improvements that will happen sometime in the future, not now. Such is the case with Taco Bell, whose CEO recently … Continue reading
Lots of things happening at Starbucks lately. 1. The company is revamping its logo. after several decades of text plus mermaid, the new logo is all graphics. 2. In response to challenges from McDonald’s and other, a new super-size TRENTA … Continue reading
Earlier this week, at a press event in Yankee Stadium, PepsiCo announced its new strategy for the Gatorade brand. The beverage that sparked the energy drink market over 30 years ago has been sagging a bit in sales as of … Continue reading
Sara Lee Corporation announced late last week that it plans a sodium reduction in many of its products over the course of the next five years. The reduction is in “key categories” of fresh bread, hot dogs, lunchmeat, breakfast foods … Continue reading
The Oprah Winfrey Show has teamed up with Kentucky Fried Chicken to provide millions of us with coupons for a FREE chicken meal. It’s part of a push to healthify their very unhealthy menu. The downloadable coupon and Oprah exposure … Continue reading
As children, we loved visiting The Air and Space Museum in Washington D.C. Besides all the cool spacegear, a special treat awaited us at the souvenir shop – Astronaut Dessert in the form of freeze dried ice cream. Strawberry and … Continue reading