Kids’ Cereal: Slight Improvement. Long Road Still Ahead

Kids’ Cereal: Slight Improvement. Long Road Still Ahead

The Yale Rudd Center for Food Policy and Obesity recently released its 2012 report entitled Cereal F.A.C.T.S. Three years after their original report on the state of advertising to children, researchers report “Limited progress in the  nutrition quality and marketing … Continue reading

Posted in Kids Nutrition | 3 Replies
Raisin Bran Deconstructed – Sugar and Fiber Math

Raisin Bran Deconstructed – Sugar and Fiber Math

Raisin Bran is such a popular brand of breakfast cereal that it has become a generic name used by many manufacturers (Post, Kellogg’s, and private labels). It was first introduced almost 90 years ago. Its name implies wholesome goodness – … Continue reading

Posted in Nutrition Label Analysis | 22 Replies
Eating Cheerios Reduces Cholesterol in 30 Days, says General Mills. [Brings World Peace in 3 months, too]

Eating Cheerios Reduces Cholesterol in 30 Days, says General Mills. [Brings World Peace in 3 months, too]

Add this to the ever growing list of ridiculous health claims from food manufacturers. General Mills, one of the breakfast cereal quartet (Post, Quaker, and Kellogg’s are the other 3), has published a press release: Research presented today [...] revealed … Continue reading

Posted in Nutrition Label Analysis | 2 Replies