Food Marketing Psychology – Duping You to Eat More

Food Marketing Psychology – Duping You to Eat More

Question: How do you get people to order the larger (and more profitable) food portion even though they know they need to cut down? Answer: soothe their worries by labeling a “large” portion as “small” or “medium” Don’t think you’d … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
On Coleslaw, Health Claims, and Portion Size

On Coleslaw, Health Claims, and Portion Size

Take a look at the coleslaw samples above. Say you are having a barbeque lunch and wanted to add some slaw as a side. You can choose either the creamy coleslaw or the low fat option. Which will you opt … Continue reading

Posted in Nutrition Label Analysis | 5 Replies
BREAKING: FDA Announces New Labeling: GMOs, Added Sugar, More.. [APRIL FOOLS]

BREAKING: FDA Announces New Labeling: GMOs, Added Sugar, More.. [APRIL FOOLS]

Major news this morning! The Food & Drug Administration (FDA) has just published a

Posted in Nutrition Label Analysis | 20 Replies
On Cereal Serving Sizes. Grape Nuts as an Example

On Cereal Serving Sizes. Grape Nuts as an Example

This is a guest blog post by Richard Perlmutter, MS A serving of Post Grape-Nuts ready-to-eat breakfast cereal weighs 58g. A serving of Post Grape-Nuts Flakes ready-to-eat breakfast cereal weighs only 29g.     The federal Food and Drug Administration (FDA) … Continue reading

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How Your Nose May Help With Portion Control

How Your Nose May Help With Portion Control

The LA Times Booster Shots blog reports on an interesting study by a trade journal called Flavour. Researchers wanted to see if they could affect the bite size people take, based on a food’s aroma. They used vanilla custard at … Continue reading

Posted in In The News | 6 Replies
Product Review: Nature’s Path Love Crunch Premium Organic Granola

Product Review: Nature’s Path Love Crunch Premium Organic Granola

We were recently contacted by Nature’s Path, maker of organic cereals, granolas, and other goodies. The  Love Crunch Granola line has undergone a makeover and we were sent a sample for review. From the company: Like all Nature’s Path products, … Continue reading

Posted in Nutrition Label Analysis | 16 Replies
NYC Relentless in Obesity War. This Time: Portion Sizes

NYC Relentless in Obesity War. This Time: Portion Sizes

We visited New York this week and were happy to see that at least one local government in this country is willing to face up to the big money that is junk food. The latest subway ad campaign is calling … Continue reading

Posted in In The News | 14 Replies
The Bad News about Healthy Lunches

The Bad News about Healthy Lunches

This is a guest blog post by Dr. Dina R. Rose I’m going to suggest something radical:  Don’t worry about packing a healthy school lunch. I’m not suggesting you send your kids off to school with Devil Dogs and Twinkies. But … Continue reading

Posted in Kids Nutrition | 55 Replies
Thoughts on Obesity

Thoughts on Obesity

This is a guest blog post by Daniel Green. In her August 21 New York Times Slipstream column, Natasha Singer opens “WHY are Americans getting fatter and fatter? The simple explanation is that we eat too much junk food and … Continue reading

Posted in Food Thoughts | 9 Replies
Four Graphic Examples of Portion Distortion – You’ll be Shocked

Four Graphic Examples of Portion Distortion – You’ll be Shocked

One of the most important pieces of information in a nutrition label is the serving size. Many people look at the calorie count, and are happy to see low numbers. But what they don’t notice is that they are consuming … Continue reading

Posted in Food Thoughts | 52 Replies