Oatwashing: Inside the Label of Pop Tarts Oatmeal Delights

Oatwashing: Inside the Label of Pop Tarts Oatmeal Delights

You’ve heard of healthwashing . . . but welcome to the latest trend – oatwashing. Oatwashing: Taking a mostly unhealthy product, adding the word oatmeal to its name and watching the sales roll in. See: Kellogg’s Pop Tarts Oatmeal Delights. … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Kellogg’s Buys Pringles. New Savory Cereals On the Way?

Kellogg’s Buys Pringles. New Savory Cereals On the Way?

The Wall Street Journal and New York Times are reporting that Kellogg’s is buying Pringles from current owner Proctor and Gamble. The deal, worth $2.7 Billion dollars, will see P&G completely divest itself from food brands. Pringles, the potato snack … Continue reading

Posted in In The News | 7 Replies
Instead of New Pop-Tart Flavors, How About Pop-Tarts 2.0?

Instead of New Pop-Tart Flavors, How About Pop-Tarts 2.0?

It’s always interesting to see what commercials will air during “The Biggest Loser”. Last night, Pop Tarts grabbed our attention with their new “Wildlicious” line of toaster pastries: Buckle up and unwrap a fusion of fruit flavor. Cherry, orange, strawberry, … Continue reading

Posted in Nutrition Label Analysis | 20 Replies
Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
No Surprises: US Leads in Processed Food Consumption

No Surprises: US Leads in Processed Food Consumption

A brief note buried inside last week’s NY Times business section did not garner too much attention, but is worth spending a few minutes discussing. According to the article: No country has embraced the movement toward commercialized, prepackaged food as … Continue reading

Posted in In The News | 2 Replies
7 Things Food Companies Can do to Fight Obesity [Not the Healthy Weight Commitment Foundation]

7 Things Food Companies Can do to Fight Obesity [Not the Healthy Weight Commitment Foundation]

A new force in the battle against obesity, this time from an unexpected source: the food industry. The Healthy Weight Commitment Foundation, announced on Monday, is a consortium of forty manufacturers, retailers, and several non-profit organizations whose aim is to … Continue reading

Posted in In The News | 4 Replies
“Snackwise” Nutrition Rating System for…Snacks

“Snackwise” Nutrition Rating System for…Snacks

Add this to the growing list of nutrition ranking systems out there. Snackwise is a free, simple to use, online tool for deciding whether the snack you’re contemplating is OK or not: Developed by the Center for Healthy Weight and … Continue reading

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Does the World Need Pop-Tarts? [Inside the Label]

Does the World Need Pop-Tarts? [Inside the Label]

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies