Try This! Chilled Pomegranate Soup [Recipe]

Try This! Chilled Pomegranate Soup [Recipe]

This chilled soup is actually a dessert. The sweet and tart pomegranate juice serves as host to slippery tapioca and crunchy pomegranate arils, a combination that’s sure to create a party in your mouth. This is a visually appealing dish … Continue reading

Posted in Healthy Recipes | 5 Replies
POM (Not So) Wonderful Gets Slapped Again by FTC

POM (Not So) Wonderful Gets Slapped Again by FTC

Last week, the Federal Trade Commission (FTC) upheld an Administrative Law Judge’s decision from May 2012, that the marketers of POM Wonderful Pomegranate Juice and  supplements used deceptive advertising to market their products: The company did not have adequate support … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Ridiculous Pomegranate Juice Wars

Ridiculous Pomegranate Juice Wars

POM, the beverage company that turned an old pomegranate orchard into a money machine with POM Wonderful juices, is taking the Coca Cola Company, parent of Minute Maid, to court. The reason: false advertising. According to POM, Minute Maid’s pomegranate … Continue reading

Posted in In The News | 8 Replies
Great. Now Popsicles are Superfoods

Great. Now Popsicles are Superfoods

Fooducate is getting popular. Every day we get pitched by at least 20 different PR firms to do write-ups about food and food-related products. That’s fine, it’s part of the social marketing thing that all the brands are doing now. … Continue reading

Posted in Nutrition Label Analysis | 6 Replies
How VitaminWater XXX Uses its Ingredient List to Market Health

How VitaminWater XXX Uses its Ingredient List to Market Health

Ever enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption, convincing them that said liquid is gloriously rich in health benefits and in some cases also uber-hip. Vitamin Water XXX is a classic … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Pom Wonder…full of 17 Teaspoons of Sugar! [Inside the Label]

Pom Wonder…full of 17 Teaspoons of Sugar! [Inside the Label]

“POM Wonderful” is a juice that we enjoy on occasion because it tastes great. The tart and sweet flavor mix is an acquired taste, but served very cold it is just lovely. Perhaps, even wonderful. And you’ve got to love … Continue reading

Posted in Nutrition Label Analysis | 10 Replies
Glacéau Vitamin Water 10 [Inside the Label]

Glacéau Vitamin Water 10 [Inside the Label]

Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading

Posted in Nutrition Label Analysis | 4 Replies