Last week, the Federal Trade Commission (FTC) upheld an Administrative Law Judge’s decision from May 2012, that the marketers of POM Wonderful Pomegranate Juice and supplements used deceptive advertising to market their products: The company did not have adequate support … Continue reading
POM, the beverage company that turned an old pomegranate orchard into a money machine with POM Wonderful juices, is taking the Coca Cola Company, parent of Minute Maid, to court. The reason: false advertising. According to POM, Minute Maid’s pomegranate … Continue reading
Fooducate is getting popular. Every day we get pitched by at least 20 different PR firms to do write-ups about food and food-related products. That’s fine, it’s part of the social marketing thing that all the brands are doing now. … Continue reading
Ever enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption, convincing them that said liquid is gloriously rich in health benefits and in some cases also uber-hip. Vitamin Water XXX is a classic … Continue reading
![Pom Wonder…full of 17 Teaspoons of Sugar! [Inside the Label]](http://www.fooducate.com/blog/wp-content/media/Pom%20Wonderful.jpg "Pom Wonder…full of 17 Teaspoons of Sugar! [Inside the Label]")
“POM Wonderful” is a juice that we enjoy on occasion because it tastes great. The tart and sweet flavor mix is an acquired taste, but served very cold it is just lovely. Perhaps, even wonderful. And you’ve got to love … Continue reading
![Glacéau Vitamin Water 10 [Inside the Label]](/images/default.jpg "Glacéau Vitamin Water 10 [Inside the Label]")
Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading