PowerBar Energy Bites – Mostly Marketing Sound Bites

PowerBar Energy Bites – Mostly Marketing Sound Bites

Powerbar is a high end brand owned by Nestle Nutrition and sold mostly in sports shops. It positions itself as an athlete’s friend. What started as bars has expanded to gels, protein supplements, and now “Energy Bites”. From PowerBar, here … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Kit-Kat, Orang-utans, and a Facebook Revolt [Video][Inside the Label]

Kit-Kat, Orang-utans, and a Facebook Revolt [Video][Inside the Label]

WARNING: The video below is a bit gross! There’s a revolt brewing on the web. What started as another Greenpeace ad aimed at stopping deforestation in southeast Asia, has turned into a PR disaster for Nestlé. Kit-Kat, one of the … Continue reading

Posted in Nutrition Label Analysis | 4 Replies