Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Are You Eating Fake Mashed Potatoes?

Are You Eating Fake Mashed Potatoes?

A friend recently related a story how she was utterly shocked when, at age 19, for the first time in her life, she realized that mashed potatoes don’t come from a box.  On the converse, we admitted to have never … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Does the World Need Pop-Tarts? [Inside the Label]

Does the World Need Pop-Tarts? [Inside the Label]

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Inside the Label: Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers

Inside the Label: Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers

It’s not the most important meal of the day. And it’s not the heartiest either. Lunch, the get-it-on-the-run or have-it-at-the-computer meal doesn’t get enough respect. And how could it, when products like Oscar Meyer’s Lunchable’s take its name in vain. … Continue reading

Posted in Nutrition Label Analysis | 2 Replies