4 Examples of Marketing Through Nutrition Labels

4 Examples of Marketing Through Nutrition Labels

This is a guest blog post by Richard Perlmutter, MS I’d like to show you what food companies are doing to improve the nutrition labeling characteristics of their products. Having a special interest in dairy products, I’ll begin by using two … Continue reading

Posted in Nutrition Label Analysis | 13 Replies
What’s Greek Yogurt Doing at the Superbowl?

What’s Greek Yogurt Doing at the Superbowl?

Finally in 2012, a Superbowl ad for food other than junk. Dannon presented its Oikos Greek Yogurt in a playful, sexy little clip featuring John Stamos and a pretty, albeit violent, partner. Will a 30 second spot for $3.5 million convince … Continue reading

Posted in Nutrition Label Analysis | 20 Replies