Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Why Does Ovaltine Have Artifical Yellow, Red & Blue Colorings? [Inside the Label]

Why Does Ovaltine Have Artifical Yellow, Red & Blue Colorings? [Inside the Label]

We’ve been blogging recently about chocolate milk.  One of our readers commented with a question about Ovaltine as an option to sweeten milk . Ovaltine is a milk flavoring invented in Switzerland more than a hundred years ago. The original … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Boo-hoo to Yoo-hoo “Chocolate Drink” [Inside the Label]

Boo-hoo to Yoo-hoo “Chocolate Drink” [Inside the Label]

Yogi Berra and the Yankees helped Yoo-hoo chocolate drinks become an American icon in the 40′s and 50′s. The sweet and refreshing chocolaty taste became a kids’ favorite across the nation. When buying Yoo-hoo, many parents mistakenly think they are … Continue reading

Posted in Nutrition Label Analysis | 22 Replies
Froot Loops is NOT a “Smart Choice” [Inside the Label]

Froot Loops is NOT a “Smart Choice” [Inside the Label]

We’ve been following developments in nutrition rating schemes and front of package labeling for quite some time. Smart Choices is a labeling system that informs consumers which products are a nutritious choice using a green check mark as a quick … Continue reading

Posted in Nutrition Label Analysis | 5 Replies
Does the World Need Pop-Tarts? [Inside the Label]

Does the World Need Pop-Tarts? [Inside the Label]

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Cocoa Krispies “Immunity” Cereal – 40% Sugar by Weight + Trans Fats [Inside the Label]

Cocoa Krispies “Immunity” Cereal – 40% Sugar by Weight + Trans Fats [Inside the Label]

Health claims on processed food packages are usually nothing more than marketing messages. So when Kellogg’s plasters the word “IMMUNITY” in quadruple font on the front of its Rice Krispies breakfast cereal, we just have to take a peek (thanks … Continue reading

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California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

A California judge threw out a lawsuit yesterday filed by a woman who claimed to have been misled by the Quaker Oats Company. Apparently, she had been eating Crunchberries cereal for the past few years, thinking she was getting wholesome … Continue reading

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Inside the Label: Kellogg’s Frosted Mini-Wheats Bite Size Cereal

Inside the Label: Kellogg’s Frosted Mini-Wheats Bite Size Cereal

Yesterday we wrote about false advertising claims by Kellogg’s with respect to its Frosted Mini Wheats cereal. Today we’ll take a look inside the box to see just how nutritious this product really is… Get Fooducated Download APP Subscribe Follow

Posted in Nutrition Label Analysis | 2 Replies