In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of prime real estate in New York’s Times Square to set up a Pop Tarts store. From the company press release: Customers will be able to eat … Continue reading
Whole Foods Market Adopts “ANDI” Nutrition Rating System
Just when we thought we had covered all the nutrition rating systems out there, here’s a new system being implemented at Whole Foods Market stores nationwide. ANDI, short for Aggregate Nutrient Density Index, is the brainchild of author, MD, and … Continue reading
Does the World Need Pop-Tarts? [Inside the Label]
For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading
![Glacéau Vitamin Water 10 [Inside the Label]](/images/default.jpg "Glacéau Vitamin Water 10 [Inside the Label]")
Glacéau Vitamin Water 10 [Inside the Label]
Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading
Inside the Label: Sara Lee Soft and Smooth Whole Grain White Bread
Sara Lee is the number one fresh bread manufacturer in the US, so there’s a good chance you’ll find some of their loaves in your local supermarket. We wanted to take a look at a product that caught our eye … Continue reading
Inside the Label: Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers
It’s not the most important meal of the day. And it’s not the heartiest either. Lunch, the get-it-on-the-run or have-it-at-the-computer meal doesn’t get enough respect. And how could it, when products like Oscar Meyer’s Lunchable’s take its name in vain. … Continue reading
FDA to Coca Cola: You’ve been Warned!
The FDA issued a warning letter to the Coca-Cola Company regarding the labeling of Diet Coke Plus: the product makes a nutrient content claim but does not meet the criteria to make the claim. The product’s labeling describes the drink … Continue reading