Global meat consumption will have to decrease drastically by 2050, according to a new report by the Stockholm International Water Institute. The changing climate is decreasing the available global water supply. This is causing droughts, which are leading to high … Continue reading
More Shoppers Seeking Nutrition, But are They Finding It?
A recent consumer survey, Shopping for Health, conducted by the Food Marketing Institute (FMI) and Prevention magazine indicates that nutrition continues to be a driving force in purchase decisions. Approximately 1500 adults were surveyed and provided the following picture: 32% … Continue reading
Kellogg’s Nutty Delights Chewy Bars – Less than Delightful Ingredients
On a recent visit to my aunt, I found this Nutty Delights Bar on her kitchen counter. Looked yummy and seemed like a decent choice for auntie, a known junk food addict. It has fiber, it has antioxidants . . … Continue reading
Coke and Monster – A Match Made in Sugar (and Caffeine) Heaven
Will the Coca Cola Company buy Monster Energy in the largest beverage industry acquisition ever? The Wall Street Journal reported yesterday that a deal, valued at over $10 billion dollars, was in the works. That’s a lot of money to … Continue reading
Nutella Fined 3 Million Dollars for Misleading About Health
Nutella is paying just over $3 million to settle a class action lawsuit. Apparently, it had been misleading consumers to think it was a healthy food. A San Diego mom thought Nutella would be a good breakfast staple for her 4-year-old daughter … Continue reading
Innovative Marketing Won’t Save this Veggie Chip Product
We spotted this very cool package design at last month’s Natural Food Expo in Los Angeles. The Newspaper theme was well thought out, cleanly laid out and certainly made the mouth water. The “100% All Natural” headline also looked appealing. … Continue reading
Fun and Nutritious? Kellogg’s Crunchy Nut Caramel Nut Cereal Review
Apparently, last week on April 5th, America celebrated National Caramel Day. Kellogg’s thought is would be a good day to formally launch a new caramel flavored cereal - Kellogg’s Crunchy Nut Caramel Nut: “People will find any reason to celebrate when … Continue reading
Instead of New Pop-Tart Flavors, How About Pop-Tarts 2.0?
It’s always interesting to see what commercials will air during “The Biggest Loser”. Last night, Pop Tarts grabbed our attention with their new “Wildlicious” line of toaster pastries: Buckle up and unwrap a fusion of fruit flavor. Cherry, orange, strawberry, … Continue reading
Tang Drink Mix & Kraft’s International Strategy
Skimming through big food companies’ press releases and financial reports is not necessarily the most exciting activity one can imagine, but it does provide some deeper context as to where they are heading from a business perspective. We came across … Continue reading
Cocoa Krispies False Advertising Lawsuit – The Settlement
Kellogg’s has announced a settlement in a class action suit filed against the company last year for false advertising. You may recall the bold claims on Cocoa Krispies boxes alluding to improved immunity for kids. We called that one out … Continue reading









