Why Whole Foods Market’s TV Campaign is Good for Consumers

Why Whole Foods Market’s TV Campaign is Good for Consumers

For the first time in its 35-year history, Whole Foods Market (WFM) is running a national TV advertising campaign. You may have seen one or more of these commercials already. The message is “Values Matter,” and the goal is to … Continue reading

Posted in Organic, Local & Sustainable | 8 Replies
Consumers Confused by Foods Labeled Natural

Consumers Confused by Foods Labeled Natural

Consumer Reports recently conducted a survey of 1000 people to learn about people’s attitudes regarding food labels.It’s amazing to see how marketers manage to dupe shoppers with meaningless drivel. The saddest example is the term “Natural”; 3 out of 5 … Continue reading

Posted in Nutrition Label Analysis | 8 Replies
When it Comes to Food Packaging, The Word *Natural* Means … Nothing

When it Comes to Food Packaging, The Word *Natural* Means … Nothing

The FDA has a very long list of rules that pertain to nutrition labels, ingredient lists, and health claims on a packaged food product. The regulations are far from perfect, but are much better than the Wild West labeling of … Continue reading

Posted in Nutrition Label Analysis | 14 Replies
Why is Coca Cola Being Sued This Time?

Why is Coca Cola Being Sued This Time?

The last few years have been good for lawyers looking to make some money from class action lawsuits against the food industry. Hey, it’s the American way! The FDA’s lack of definition for the word natural is an opportunity that … Continue reading

Posted in Nutrition Label Analysis | 5 Replies
5 Major Changes to Nutrition Labels Proposed in New Bill. One Glaring Omission

5 Major Changes to Nutrition Labels Proposed in New Bill. One Glaring Omission

Let’s admit it, nutrition labels suck. They’re confusing, have not been effective in helping Americans make healthy food choices, and are so full of loopholes that food companies have figured out how to take any crappy product and “healthwash” it … Continue reading

Posted in Nutrition Label Analysis | 37 Replies
Judge to PepsiCo: Won’t Wait for FDA to Decide if Sunchips Natural or Not

Judge to PepsiCo: Won’t Wait for FDA to Decide if Sunchips Natural or Not

Around the country, food companies are being sued around in class action lawsuits as consumers are getting fed up with misleading advertising and health claims. One of the touchiest areas is genetically modified ingredients that find their way into most … Continue reading

Posted in Nutrition Label Analysis | 14 Replies
Is Target the New Whole Foods Market?

Is Target the New Whole Foods Market?

Two interesting pieces of news from Target Superstores this week: 1. A new organic and natural line of store brand food items is being introduced this month. The Simply Balanced line will include organic and “all natural” foods. About 250 … Continue reading

Posted in In The News | 11 Replies
Product & Label Evolution: Kozy Shack Chocolate Pudding as an Example

Product & Label Evolution: Kozy Shack Chocolate Pudding as an Example

This is a guest blog post by Richard Perlmutter, MS Last year Kozy Shack Company changed the recipe for its chocolate pudding. At the same time the company revised much of the labeling on the pudding container. lt is both interesting and instructive … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
Is the Lawsuit Against Goldfish Crackers’ Manufacturer Frivolous?

Is the Lawsuit Against Goldfish Crackers’ Manufacturer Frivolous?

Pepperidge Farm, the manufacturer of kid fave Goldfish crackers is being sued by a Colorado woman for misrepresenting its “Naturalness”. According to the lawsuit, Goldfish misleadingly represented that the crackers are Natural, when in fact they are not – they … Continue reading

Posted in Nutrition Label Analysis | 34 Replies
Is Monk Fruit the New Stevia?

Is Monk Fruit the New Stevia?

The quest for the ultimate sweetener never ends. Is there, on this earth, a natural, healthy, zero calorie sweetener with no after taste, no side effects, and no long term health risks? Wandering around the Food and Nutrition Expo here … Continue reading

Posted in In The News | 10 Replies