Consumers Confused by Foods Labeled Natural

Consumers Confused by Foods Labeled Natural

Consumer Reports recently conducted a survey of 1000 people to learn about people’s attitudes regarding food labels.It’s amazing to see how marketers manage to dupe shoppers with meaningless drivel. The saddest example is the term “Natural”; 3 out of 5 … Continue reading

Posted in Nutrition Label Analysis | 8 Replies
What’s the Difference between Duncan Hines & Betty Crocker?

What’s the Difference between Duncan Hines & Betty Crocker?

Duncan Hines was a real person. Betty Crocker was invented purely for marketing purposes. Duncan Hines is a brand owned by Pinnacle Food Corp. Betty Crocker is owned by General Mills. Both companies are now associated with cake mixes and … Continue reading

Posted in Nutrition Label Analysis | 4 Replies
Brazil’s Dietary Guidelines: Not Dictated by Agriculture Lobbies

Brazil’s Dietary Guidelines: Not Dictated by Agriculture Lobbies

The US Dietary Guidelines are a set nutrition suggestions published every 5 years by the USDA. If you are wondering why the Department of Agriculture is responsible for nutrition advice, you’re not the only one. It’s a historical mistake that … Continue reading

Posted in Uncategorized | 10 Replies
The Truth About Cranberries

The Truth About Cranberries

As we get ready for the holidays, cranberries take a special place of honor at our dinner table. For most people, this means buying canned cranberry sauce. Cranberries are actually a year round business, with over 800,000 tons of fruit … Continue reading

Posted in Food Thoughts | 5 Replies
Which Has More Sugar – Tropicana’s Farmstand Juice or Coke?

Which Has More Sugar – Tropicana’s Farmstand Juice or Coke?

Tropicana’s new line of drinks, Farmstand, is designed to conjure thoughts of health in a consumer’s mind. The name evokes the mental image of a farmer bringing in her fresh vegetables and fruits to market. Each bottle includes pictures of … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Chipotle’s Clever Real Food Marketing Campaign

Chipotle’s Clever Real Food Marketing Campaign

Chipotle is continuing its marketing efforts to position itself as THE premiere real food option when eating…well, fast food. The 1400 strong chain prides itself on “Food with Integrity” and earlier this year committed to sourcing as much non-genetically modified … Continue reading

Posted in Organic, Local & Sustainable | 20 Replies
Food Marketing to Kids: What Every Parent Should Know

Food Marketing to Kids: What Every Parent Should Know

This is a guest post by Karen Le Billon. It originally appeared here. Here’s a summary of some alarming (and fascinating) research I’ve been doing for my new book, Getting to Yum (to be published in the spring of 2014). … Continue reading

Posted in Kids Nutrition | 4 Replies
Taco Bell: By 2020 Some of Our Food Will Be Healthier

Taco Bell: By 2020 Some of Our Food Will Be Healthier

One of the most shamelessly used marketing tricks by companies is creating massive PR for improvements in their products – improvements that will happen sometime in the future, not now. Such is the case with Taco Bell, whose CEO recently … Continue reading

Posted in In The News | 5 Replies
Product & Label Evolution: Kozy Shack Chocolate Pudding as an Example

Product & Label Evolution: Kozy Shack Chocolate Pudding as an Example

This is a guest blog post by Richard Perlmutter, MS Last year Kozy Shack Company changed the recipe for its chocolate pudding. At the same time the company revised much of the labeling on the pudding container. lt is both interesting and instructive … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
The World’s “Most Amazing” Breakfast Cereal is called…

The World’s “Most Amazing” Breakfast Cereal is called…

This is a guest blog post by Carol Harvey, Director of food/nutrition labeling and product development at Palate Works. Each year, the NASFT trade show (aka Fancy Food Show) brings out another ton of chocolate, cheese, gourmet spices/sauces/pates, cookies and other manner … Continue reading

Posted in Nutrition Label Analysis | 6 Replies