This is a guest blog post by Dr. Dina R. Rose From the files of It Is Sold as Fruit, But It Will Teach Your Kids to Crave Candy… I came across these in the grocery store, and I couldn’t stop myself … Continue reading
Times Square Besieged by Pop-Tart Sushi
In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of prime real estate in New York’s Times Square to set up a Pop Tarts store. From the company press release: Customers will be able to eat … Continue reading
Does the World Need Pop-Tarts? [Inside the Label]
For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading