Oscar Mayer P3 – Lunchables for Millennials?

Oscar Mayer P3 – Lunchables for Millennials?

Oscar Mayer has a new product line called P3, which stands for Portable Protein Pack. In a cute website (proteinproteinprotein.com) and commercials aimed at health conscious millennials, the Kraft subsidiary is trying to steal market share from the booming healthy … Continue reading

Posted in Nutrition Label Analysis | 7 Replies
How Natural is Crystal Light Powdered Beverage Mix?

How Natural is Crystal Light Powdered Beverage Mix?

On the journey from soft drinks to water, many dieters stop at the milestone known as flavored waters. Some dieters opt for relatively low-cost powders that are added to water. One popular brand of flavored powder is Crystal Light. For … Continue reading

Posted in Nutrition Label Analysis | 15 Replies
The Worst Product of 2013? Lunchables Uploaded

The Worst Product of 2013? Lunchables Uploaded

Lunchables is a billion dollar franchise for Kraft Foods selling a cheap and unhealthy lunch solution to mom and kids for over 30 years. The combination of fat, sugar and salt in the company’s amalgamation of its top brands (Oscar … Continue reading

Posted in Nutrition Label Analysis | 7 Replies
Kraft’s Not-exactly-Whole-Grain Mac ‘n Cheese

Kraft’s Not-exactly-Whole-Grain Mac ‘n Cheese

For Kraft, mac n cheese is a big business. But the standard mac ‘n cheese is not that healthy – processed flour, tons of saturated fat from the cheese, artificial colors, and additives. So Kraft is trying to healthify its … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Mio Fit Water Enhancer: From Terrible to Worse

Mio Fit Water Enhancer: From Terrible to Worse

2 years ago, Kraft launched a new product into the market called Mio Water Enhancer. The result of an intra-company brainstorming session, this water flavoring was Krafts’ biggest product launch in a decade. We quickly called bullshit on this product, … Continue reading

Posted in In The News | 74 Replies
Kraft Nutritionist Responds to Our Belvita Review. Read This

Kraft Nutritionist Responds to Our Belvita Review. Read This

A few days ago we posted a review of Kraft’s new line of breakfast cookies, Belvita. Our bottom line was that as far as cookies go, it was OK. However, for breakfast, there are better options. We were contacted by … Continue reading

Posted in Nutrition Label Analysis | 34 Replies
Kraft Belvita. A Healthy Cookie to Start the Day?

Kraft Belvita. A Healthy Cookie to Start the Day?

Kraft is touting its new Belvita line of breakfast cookies as “Nutritious Sustained Energy.” ┬áIt boasts 20 grams of whole grain too. Should you be eating this instead of your favorite cereal / cereal bar? What you need to know: … Continue reading

Posted in Nutrition Label Analysis | 14 Replies
The Oreo Cookie Celebrates 100 Years

The Oreo Cookie Celebrates 100 Years

This week marks the 100th birthday of the Oreo Cookie. Originally created and sold in New York by National Biscuit Company, the brand is now owned by mega-processed-food giant Kraft Foods. The brand tagline is “Milk’s Favorite Cookie,” and indeed … Continue reading

Posted in Nutrition Label Analysis | 14 Replies
Velveeta’s Cheesy Skillets – Liquid Gold?

Velveeta’s Cheesy Skillets – Liquid Gold?

Have you seen the ads for Kraft’s Velveeta brand? The cheese-like product has been around for decades, and is now expanding to the dinner table. A series of humorous TV ads has been making the rounds promoting the “liquid gold”. … Continue reading

Posted in Nutrition Label Analysis | 24 Replies
The New Lunchables with Fruit. Is this the Best Kraft Can Do?

The New Lunchables with Fruit. Is this the Best Kraft Can Do?

It’s back to school season and we’re taking a look at foods many parents are likely to pack in their kids bags. Lunchables is a very successful brand that we have reviewed in the past. Our conclusion then was that … Continue reading

Posted in Nutrition Label Analysis | 8 Replies