2 years ago, Kraft launched a new product into the market called Mio Water Enhancer. The result of an intra-company brainstorming session, this water flavoring was Krafts’ biggest product launch in a decade. We quickly called bullshit on this product, … Continue reading
A few days ago we posted a review of Kraft’s new line of breakfast cookies, Belvita. Our bottom line was that as far as cookies go, it was OK. However, for breakfast, there are better options. We were contacted by … Continue reading
Kraft is touting its new Belvita line of breakfast cookies as “Nutritious Sustained Energy.” It boasts 20 grams of whole grain too. Should you be eating this instead of your favorite cereal / cereal bar? What you need to know: … Continue reading
This week marks the 100th birthday of the Oreo Cookie. Originally created and sold in New York by National Biscuit Company, the brand is now owned by mega-processed-food giant Kraft Foods. The brand tagline is “Milk’s Favorite Cookie,” and indeed … Continue reading
Have you seen the ads for Kraft’s Velveeta brand? The cheese-like product has been around for decades, and is now expanding to the dinner table. A series of humorous TV ads has been making the rounds promoting the “liquid gold”. … Continue reading
It’s back to school season and we’re taking a look at foods many parents are likely to pack in their kids bags. Lunchables is a very successful brand that we have reviewed in the past. Our conclusion then was that … Continue reading
Kraft is one of the largest food companies in the world. It has just announced that it will be splitting into 2 companies over the next 12-18 months. The company said the snacks business would focus on “fast-growing developing markets … Continue reading
Skimming through big food companies’ press releases and financial reports is not necessarily the most exciting activity one can imagine, but it does provide some deeper context as to where they are heading from a business perspective. We came across … Continue reading
Kraft, one of the largest food companies in the world, is publicly traded on the New York Stock Exchange. It is worth over $55 Billion. Every year we get to glimpse into the company’s financials, and to hear about … Continue reading
It’s been a month since we launched the Fooducate iphone app. That’s enough time to start seeing some trends. We wondered which products are the most popular. Here then is the list of top ten scans: 1. Nutella – Hazelnut … Continue reading