Why Are Consumers Shunning Special-K and Kashi?

Why Are Consumers Shunning Special-K and Kashi?

Last week, Kellogg’s announced that its quarterly revenue plummeted by over $1 Billion, posting a net loss of $300 million dollars! The losses were attributed to sales of cereals and snacks, particularly Special-K and Kashi. Once the darlings of health … Continue reading

Posted in In The News | 11 Replies
Raisin Bran, Now with Cranberries, Makes a Shady Health Claim

Raisin Bran, Now with Cranberries, Makes a Shady Health Claim

Raisin Bran cereal has been around for decades. Like many cereal manufacturers, its parent company, Kellogg’s, is seeing a decline in sales as consumer preferences shift. Hence, an attempt to lure us with exciting flavors and improved nutrition profiles. Enter Raisin … Continue reading

Posted in Nutrition Label Analysis | 9 Replies
Special K Has a Special Trick for Healthwashing its Heavenly Caramel Brownies

Special K Has a Special Trick for Healthwashing its Heavenly Caramel Brownies

Special K is Kellogg’s brand long associated with dieting women. The brand is trying to expand beyond weight loss and into healthy yet indulgent lifestyle. One of the new product lines is low-calorie brownies – only 80 per serving! This … Continue reading

Posted in Nutrition Label Analysis | 4 Replies
General Mills Buys Annie’s. Will Kashi Mistakes Be Averted?

General Mills Buys Annie’s. Will Kashi Mistakes Be Averted?

  The big news today is that General Mills, the food behemoth with almost $20 billion in annual sales, is acquiring Annie’s, a California company best know for its organic line of snacks and foods. The sale price is $820 … Continue reading

Posted in In The News | 14 Replies
How Surprising: Kellogg’s Doesn’t Want You to Know About the Sugar in Your Cereal

How Surprising: Kellogg’s Doesn’t Want You to Know About the Sugar in Your Cereal

Kellogg’s is a big offender when it comes to breakfast nutrition. As one of the world’s biggest cereal makers, it has purveyed billions of sugary meals to barely-awake Americans for over 100 years. Brands such as Frosted Flakes, Froot Loops, … Continue reading

Posted in In The News | 2 Replies
Special K’s Nourish Bars Finally Get It (almost) Right

Special K’s Nourish Bars Finally Get It (almost) Right

Kellogg’s new line of bars – K Nourish Multi-grain with Quinoa – is entering a highly competitive market with hundreds of choices for consumers to make. To its benefit is the Special K brand recognition. To its detriment – the … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
Are Keebler’s Simply Made Cookies as Simple as Advertised?

Are Keebler’s Simply Made Cookies as Simple as Advertised?

Keebler, a cookie brand owned by Kellogg’s, is not known for its high quality products. It’s a strong brand, with dozens of products to offer, but most rate very low on Fooducate. A new line of cookies introduced by the … Continue reading

Posted in Nutrition Label Analysis | 35 Replies
Special K Protein Cereal – Will it Really Satisfy Your Hunger Longer?

Special K Protein Cereal – Will it Really Satisfy Your Hunger Longer?

The American public has been convinced that of the 3 macro nutrients needed to sustain our bodies – fats, carbohydrates, and proteins – we should focus more on protein. Fats make us fat, and carbs, well, they make us fat … Continue reading

Posted in Nutrition Label Analysis | 12 Replies
Are Kellogg’s Nutrigrain Bars Getting Any Healthier?

Are Kellogg’s Nutrigrain Bars Getting Any Healthier?

We’ve written in the past about NutriGrain, a brand owned by Kellogg’s, and did not have good things to say about these bars’ nutrition profile (see here and here). So we were really hoping to see some improvement in a … Continue reading

Posted in Nutrition Label Analysis | 6 Replies
Kellogg’s Scooby Doo Cereal – Low Sugar Option for Kids

Kellogg’s Scooby Doo Cereal – Low Sugar Option for Kids

Kellogg’s has reintroduced its Scooby Doo cereal to the general public. You may ask – “Why another sugary cereal for kids ?!?” We’re pleased to report that the cereal has only 6 grams of sugar (1.5 teaspoons) compared to 3 … Continue reading

Posted in Nutrition Label Analysis | 23 Replies