Cheerios Executives: Our Ancient Grains Cereal is a Marketing Gimmick

Cheerios Executives: Our Ancient Grains Cereal is a Marketing Gimmick

We’re used to food company press releases touting the health benefits of their new products coming to market. In many cases, it’s just health-washing, without any real substance. But now, General Mills isn’t even bothering with that. In an interview … Continue reading

Posted in In The News | 3 Replies
General Mills Buys Annie’s. Will Kashi Mistakes Be Averted?

General Mills Buys Annie’s. Will Kashi Mistakes Be Averted?

  The big news today is that General Mills, the food behemoth with almost $20 billion in annual sales, is acquiring Annie’s, a California company best know for its organic line of snacks and foods. The sale price is $820 … Continue reading

Posted in In The News | 13 Replies
Cheerios Protein Cereal – Sugary Hype, Not Much More

Cheerios Protein Cereal – Sugary Hype, Not Much More

Major news in the cereal world last week. Cheerios, the most popular brand of breakfast cereal, has joined the protein arms race with the introduction of 2 new cereals fortified with protein clusters. With carbs deemed evil, and fats as … Continue reading

Posted in Nutrition Label Analysis | 13 Replies
Lucky Charms Turns 50. Three Reasons Not to Celebrate

Lucky Charms Turns 50. Three Reasons Not to Celebrate

Lucky Charms, a cereal brand owned and operated by General Mills, is celebrating 50 years of “magically delicious” breakfasts. Jubilees are joyous, but when looking at what this product has been offering to 3 generations of children, we just want … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
BIG NEWS: Original Cheerios is Now Non-GMO

BIG NEWS: Original Cheerios is Now Non-GMO

On Thursday, General Mills announced, without too much fanfare, a small but incredibly important change to its product formulation. By product, we mean just one – Original Cheerios. From GM: Consumers across the U.S. are seeing “not made with genetically … Continue reading

Posted in In The News | 22 Replies
Coming Soon: Improved Labeling for Fruit Roll-Ups

Coming Soon: Improved Labeling for Fruit Roll-Ups

We wish the headline was improved ingredients for fruit roll ups, but unfortunately that is not the case. The good news is that that the front of pack of will be changing to be less deceptive.You see, Strawberry Fruit Roll-ups … Continue reading

Posted in Kids Nutrition | 3 Replies
Europe Rejoice? Cereal Manufacturers Pledge to Make Cereal Healthier

Europe Rejoice? Cereal Manufacturers Pledge to Make Cereal Healthier

Cereal may be the all American breakfast, but over the years we have managed to export our “tradition” to the rest of the world. Cereal Partners Worldwide (CPW), a partnership between General Mills and Nestle, sells into 140 different countries today! … Continue reading

Posted in Nutrition Label Analysis | 2 Replies
Only 10% of Americans Get Enough Fiber. Will A New Fiber One Cereal Help?

Only 10% of Americans Get Enough Fiber. Will A New Fiber One Cereal Help?

You’d think that with the cereal category being so saturated, manufacturers would focus their energy elsewhere. But no, new products are coming out all the time. We recently got an email alerting us to a new cereal in the Fiber … Continue reading

Posted in Nutrition Label Analysis | 4 Replies
Kids’ Cereal: Slight Improvement. Long Road Still Ahead

Kids’ Cereal: Slight Improvement. Long Road Still Ahead

The Yale Rudd Center for Food Policy and Obesity recently released its 2012 report entitled Cereal F.A.C.T.S. Three years after their original report on the state of advertising to children, researchers report “Limited progress in the  nutrition quality and marketing … Continue reading

Posted in Kids Nutrition | 3 Replies
Who’s Your Daddy? Guess 8 Surprising Ownerships in the Food Industry

Who’s Your Daddy? Guess 8 Surprising Ownerships in the Food Industry

Can you guess which megacorp on the right owns each of the young brands on the left? Solution after the jump. Get Fooducated Download APP Subscribe Follow

Posted in Food Thoughts | 19 Replies