This is a guest blog post by Melanie Warner Now that Pepsi has removed brominated vegetable oil from Gatorade, it’s worth asking: Why was it there in the first place? Here was an ingredient that raised red flags back in … Continue reading
Gatorade to Remove Controversial Ingredient. Still Overmarketed, Unnecessary
A first small step in a good direction? Gatorade is planning to remove a controversial ingredient, Brominated Vegetable Oil, from its beverages this year. Parent company PepsiCo says the change was in the works for the last year. But it … Continue reading
The Sports Drink Myth Exposed
Sports drinks are one of the hottest beverage categories. PepsiCo owns Gatordade, the category leader, and Coca Cola owns Powerade. Most major sports event in this country that areco-opted by one of these brands (or worse – energy drinks, but … Continue reading
Recovery Drinks: Gatorade or Chocolate Milk?
You got up early, dragged yourself out of bed and spent 30, 45, or even 60 full minutes on the treadmill, swimming, or jogging outside before the heat gets too unbearable. Congrats! Now it’s recovery time, a scientific-come-marketing term that … Continue reading
Energy Drink or Sport Drink? How About Neither.
Nice writeup last week in NY Times about sports drinks, energy drinks, and athletes. Our position is well known by now, 99% of the US population do not engage in athletic activity so intense that they would need a special … Continue reading
The Politics of Gatorade in Schools
By law, California schools prohibit the sale of sugary soft drinks in schools during school hours. The idea was to have kids drink water and juice. But overwhelmingly, the replacement has been “sports” drinks, which are nothing more than sugar … Continue reading
Gatorade Gimmicks Galore
Earlier this week, at a press event in Yankee Stadium, PepsiCo announced its new strategy for the Gatorade brand. The beverage that sparked the energy drink market over 30 years ago has been sagging a bit in sales as of … Continue reading
Sugary Drinks Extinction in Schools and The First Lady
PepsiCo announced yesterday that it will stop selling sugary soft drinks to schools worldwide. The company will stop sales of full-sugar soft drinks to primary and secondary schools by 2012. The industry-leading policy establishes for the first time a consistent … Continue reading
Gatorade Suing Powerade Over Nutrition Claims. Who Cares?
There’s an old Indian proverb – God laughs when a thief steals from a thief. PepsiCo is suing the Coca-Cola Company over claims that its new sports drink Powerade Ion4, is more complete than Pespi’s Gatorade. Seems like Coke just … Continue reading