3 Nutrition Mistakes To Avoid When Exercising

3 Nutrition Mistakes To Avoid When Exercising

The New York City Marathon is on tomorrow, but you don’t need to run 26.2 miles to enjoy the health benefits of running. If you are a runner, or practice any other sport on a regular basis, you probably know … Continue reading

Posted in Weight Loss | 3 Replies
Coke Copies Pepsi, Removes Potentially Harmful Ingredient from Sports Drink

Coke Copies Pepsi, Removes Potentially Harmful Ingredient from Sports Drink

The Coca Cola company is quietly removing brominated vegetable oil (BVO) from its Powerade line of sports drinks. The move comes only months after PepsiCo subsidiary Gatorade announced it will be removing BVO from its sport drink by the end … Continue reading

Posted in Food Safety | 4 Replies
How Sport Drinks Companies Trick Us (Plus 4 DIY Recipes)

How Sport Drinks Companies Trick Us (Plus 4 DIY Recipes)

This is a guest post by Vani Hari a.k.a Food Babe. Let’s face it – Sports drinks like Gatorade and PowerAde are some of the worst things you could possibly put in your body. They are made up of mostly … Continue reading

Posted in Healthy Recipes | 8 Replies
Beyond BVO (Brominated Vegetable Oil) In Food Products

Beyond BVO (Brominated Vegetable Oil) In Food Products

This is a guest blog post by Melanie Warner Now that Pepsi has removed brominated vegetable oil from Gatorade, it’s worth asking: Why was it there in the first place? Here was an ingredient that raised red flags back in … Continue reading

Posted in Food Thoughts | Leave a reply
Gatorade to Remove Controversial Ingredient. Still Overmarketed, Unnecessary

Gatorade to Remove Controversial Ingredient. Still Overmarketed, Unnecessary

A first small step in a good direction? Gatorade is planning to remove a controversial ingredient, Brominated Vegetable Oil, from its beverages this year. Parent company PepsiCo says the change was in the works for the last year. But it … Continue reading

Posted in In The News | 6 Replies
The Sports Drink Myth Exposed

The Sports Drink Myth Exposed

Sports drinks are one of the hottest beverage categories. PepsiCo owns Gatordade, the category leader, and Coca Cola owns Powerade. Most major sports event in this country that areco-opted by one of these brands (or worse – energy drinks, but … Continue reading

Posted in Nutrition Label Analysis | 7 Replies
Recovery Drinks: Gatorade or Chocolate Milk?

Recovery Drinks: Gatorade or Chocolate Milk?

You got up early, dragged yourself out of bed and spent 30, 45, or even 60 full minutes on the treadmill, swimming, or jogging outside before the heat gets too unbearable. Congrats! Now it’s recovery time, a scientific-come-marketing term that … Continue reading

Posted in Nutrition Label Analysis | 25 Replies
Energy Drink or Sport Drink? How About Neither.

Energy Drink or Sport Drink? How About Neither.

Nice writeup last week in NY Times about sports drinks, energy drinks, and athletes. Our position is well known by now, 99% of the US population do not engage in athletic activity so intense that they would need a special … Continue reading

Posted in Fooducate News | 7 Replies
The Politics of Gatorade in Schools

The Politics of Gatorade in Schools

By law, California schools prohibit the sale of sugary soft drinks in schools during school hours. The idea was to have kids drink water and juice. But overwhelmingly, the replacement has been “sports” drinks, which are nothing more than sugar … Continue reading

Posted in In The News | 4 Replies
Gatorade Gimmicks Galore

Gatorade Gimmicks Galore

Earlier this week, at a press event in Yankee Stadium, PepsiCo announced its new strategy for the Gatorade brand. The beverage that sparked the energy drink market over 30 years ago has been sagging a bit in sales as of … Continue reading

Posted in In The News | 11 Replies