Coming Soon: Improved Labeling for Fruit Roll-Ups

Coming Soon: Improved Labeling for Fruit Roll-Ups

We wish the headline was improved ingredients for fruit roll ups, but unfortunately that is not the case. The good news is that that the front of pack of will be changing to be less deceptive.You see, Strawberry Fruit Roll-ups … Continue reading

Posted in Kids Nutrition | 3 Replies
Reminder: Fruit Rollups are NOT Fruit [Nutrition Impostor]

Reminder: Fruit Rollups are NOT Fruit [Nutrition Impostor]

Here’s a snack kids love, and moms feel good about buying – A fruit rollup. Let’s take a look at the product pictured above (it’s a Betty Crocker brand). Look at the nutritional benefits we get listed on the front … Continue reading

Posted in Nutrition Label Analysis | 20 Replies
Is that TRANS-FAT in Your Fruit?

Is that TRANS-FAT in Your Fruit?

A New York woman is suing General Mills for misleading and false advertising. The products in question are Fruit Roll-Ups, which are sold through General Mills’ Betty Crocker subsidiary. The complaint – while the products are marketed as healthy, they … Continue reading

Posted in Nutrition Label Analysis | 6 Replies