The Federal Trade Commission normally doesn’t get involved in misleading health claims for foods, it’s the FDA’s jurisdiction. But something in Kellogg’s behavior over the past 2 years must have really annoyed somebody at the FTC. At first it was … Continue reading
Kellogg’s Free Advice for Back to School Moms Sponsored by Frosted Mini Wheats [Inside the Label]
In a press release yesterday, Kellogg’s introduced a branded back to school resource for moms called Mom’s Homeroom: “Having all the right tools is essential for learning, like knowing what your child’s learning style is so you know how to … Continue reading
Kellogg’s Reprimanded for Falsley Claiming Frosted Mini Wheats Will Turn Your Kid into Einstein
The Federal Trade Commission announced yesterday that Kellogg’s has admitted it falsely advertised the nutritional merits of kids breakfast cereal Kellogg’s Frosted Mini Wheats Bite Size Cereal. From the LA Times: Kellogg’s national TV ads asserted that attentiveness improved … Continue reading
