This is the third of three posts in our Cheese Miniseries. In part 1, we covered 12 basic cheese facts. In part 2, we explained what processed cheese is. Today we’ll look inside the label of Kraft Singles. It’s been a … Continue reading
Times Square Besieged by Pop-Tart Sushi
In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of prime real estate in New York’s Times Square to set up a Pop Tarts store. From the company press release: Customers will be able to eat … Continue reading
Does the World Need Pop-Tarts? [Inside the Label]
For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading
vio Vibrancy Drink – Milk, Sparkling Water and Heaps of Sugar [Inside the Label + Taste Test]
Does the world really need another soft drink? And a carbonated dairy drink with 7 teaspoons worth of sugar at that? The Coca Cola Company seems to think YES, and is rolling out vio – “the world’s first vibrancy drink” … Continue reading
Inside the Label: Kraft Singles [Cheese Miniseries Part 3 of 3]
It’s been a classic American cheese product for over 60 years. Three generations of Americans have been using Kraft Singles in billions of sandwich melts and burgers over the years. In this third and last installment of our Cheese Miniseries, … Continue reading
![Is This Cheese? Kraft Singles [Cheese Miniseries Part 3 / 3] Is This Cheese? Kraft Singles [Cheese Miniseries Part 3 / 3]](http://bmedia.fooducate.com/wp-content/uploads/2012/04/Kraft-Singles.jpg)

![vio Vibrancy Drink – Milk, Sparkling Water and Heaps of Sugar [Inside the Label + Taste Test] vio Vibrancy Drink – Milk, Sparkling Water and Heaps of Sugar [Inside the Label + Taste Test]](/images/default.jpg)
![Inside the Label: Kraft Singles [Cheese Miniseries Part 3 of 3] Inside the Label: Kraft Singles [Cheese Miniseries Part 3 of 3]](http://www.kraftfoods.com/assets/images/ocpimages/21000/60464cl.gif)