California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

A California judge threw out a lawsuit yesterday filed by a woman who claimed to have been misled by the Quaker Oats Company. Apparently, she had been eating Crunchberries cereal for the past few years, thinking she was getting wholesome … Continue reading

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Inside the Label: Juicy Juice Brain Development [Marketing BS]

Inside the Label: Juicy Juice Brain Development [Marketing BS]

The creative marketers at Nestle have been pushing various flavors of Juicy Juice liquid candy at parents for several years with great success. But it wasn’t enough. Always under pressure to sell more and grow (hey it’s the American way!), … Continue reading

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Inside the Label – Danimals, Liquid Yogurt Candy

Inside the Label – Danimals, Liquid Yogurt Candy

If you have young children, you probably recognize the Danimals brand of yogurt drink and may have even bought some for your children. Was it the Hannah Montana co-marketing, The mysterious LGG,  No High Fructose Corn Syrup, or the promise … Continue reading

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