Omega-3 has been a hot buzzword in the food space for the better part of the last decade. Ask anyone and they’ll tell you that omega-3 is important for a healthy diet. But not all omega-3′s are created equal. Which … Continue reading
Product Review: Nature’s Path Love Crunch Premium Organic Granola
We were recently contacted by Nature’s Path, maker of organic cereals, granolas, and other goodies. The Love Crunch Granola line has undergone a makeover and we were sent a sample for review. From the company: Like all Nature’s Path products, … Continue reading
Are Omega-3 Enriched Foods Worth The Extra $$$?
We all know omega-3 means healthy. Men need 1600mg per day, and women 1100mg. Most of us are not getting enough. Food industry to the rescue: we’re seeing lots of foods boasting added omega-3. There is usually a premium price … Continue reading
Confused about Omega-3?
Consumer interest in omega-3 is not as high this year as it was in the 2005-2007 time frame. Perhaps it’s because we’ve been inundated by so many omega-3 messages on the news, web, and supermarket that most of us have … Continue reading
Are Minute Maid “Brain Juice” Commercials Misleading? [Inside the Label]
Minute Maid, a subsidiary of the Coca Cola Company best known for its lines of fruit juices, has been reprimanded, albeit lightly, by the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB). NAD found that commercials … Continue reading
Inside the Label: Juicy Juice Brain Development [Marketing BS]
The creative marketers at Nestle have been pushing various flavors of Juicy Juice liquid candy at parents for several years with great success. But it wasn’t enough. Always under pressure to sell more and grow (hey it’s the American way!), … Continue reading
Brilliant Marketing – LiveBright Snack Bar Helps Keep Your Brain Fit
This is the excerpt of your first post template… Continue reading



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