How VitaminWater XXX Uses its Ingredient List to Market Health

How VitaminWater XXX Uses its Ingredient List to Market Health

Ever enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption, convincing them that said liquid is gloriously rich in health benefits and in some cases also uber-hip. Vitamin Water XXX is a classic … Continue reading

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Glacéau Vitamin Water 10 [Inside the Label]

Glacéau Vitamin Water 10 [Inside the Label]

Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading

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Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar

Head 2 Head : Kashi Go Lean Caramel Peanut Bar vs. Larabar Peanut Butter Cookie Bar

Energy bars are a popular and growing category of snack foods that are a natural evolution of breakfast cereals. Sixty years ago we had time to sit down for a hearty breakfast with the family. By the early seventies, families … Continue reading

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Crystalline Fructose

Crystalline Fructose

The LA Times Health Section has a piece on a High Fructose Corn Syrup’s cousin – Crystalline Fructose: Diligent readers of food and beverage labels may have noticed an increasingly common ingredient in some health and energy drinks: crystalline fructose. … Continue reading

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