Times Square Besieged by Pop-Tart Sushi

Times Square Besieged by Pop-Tart Sushi

In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of  prime real estate in New York’s Times Square to set up a Pop Tarts store.  From the company press release: Customers will be able to eat … Continue reading

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Does the World Need Pop-Tarts? [Inside the Label]

Does the World Need Pop-Tarts? [Inside the Label]

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading

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Inside the Label: Lean Cuisine’s Shrimp and Angel Hair Pasta

Inside the Label: Lean Cuisine’s Shrimp and Angel Hair Pasta

Lean Cuisine, A Nestle brand of frozen dinners, is very popular with dieters. “Lean Cuisine” is considered a nutrient content claim by the FDA, so all products under this brand are required to meet the “lean” criteria per serving: less … Continue reading

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