Froot Loops is NOT a “Smart Choice” [Inside the Label]

Froot Loops is NOT a “Smart Choice” [Inside the Label]

We’ve been following developments in nutrition rating schemes and front of package labeling for quite some time. Smart Choices is a labeling system that informs consumers which products are a nutritious choice using a green check mark as a quick … Continue reading

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California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

California Judge Clarifies: Crunchberries Aren’t Real [Inside the Label]

A California judge threw out a lawsuit yesterday filed by a woman who claimed to have been misled by the Quaker Oats Company. Apparently, she had been eating Crunchberries cereal for the past few years, thinking she was getting wholesome … Continue reading

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