You’d think that with the cereal category being so saturated, manufacturers would focus their energy elsewhere. But no, new products are coming out all the time. We recently got an email alerting us to a new cereal in the Fiber … Continue reading
Times Square Besieged by Pop-Tart Sushi
In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of prime real estate in New York’s Times Square to set up a Pop Tarts store. From the company press release: Customers will be able to eat … Continue reading
Yoplait Delights Parfait – Trick or Treat? [Inside the Label]
Fooducate reader Terri G asks: “Yoplait just came out with a new yummy treat. Yoplait Parfait. It’s really good. What can you tell me about it? Is it very bad, okay, good?” Yes, Yoplait has introduced a new product line … Continue reading
Does the World Need Pop-Tarts? [Inside the Label]
For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading


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