Have you ever wondered why Coca Cola has 2 diet colas that are almost identical out on the market? The answer is market segmentation. Ever since Diet Coke was introduced in 1984, it has been a girl brand, creating a … Continue reading
Three Reasons to Rethink that Diet Coke You’re About to Drink
Care for some water? No way, get me a Diet Coke, or a Coke Zero. Water is for washing hands, not drinking. And regular soft drinks and juice are full of sugars and calories. So you decided a long … Continue reading