Kellogg’s has announced a settlement in a class action suit filed against the company last year for false advertising. You may recall the bold claims on Cocoa Krispies boxes alluding to improved immunity for kids. We called that one out … Continue reading
This is a guest blog-post by Professor Timothy D. Lytton At the top of the FDA’s agenda for 2010 is regulating front-of-package nutrition labels. Proponents of symbols like the Heart Check mark and the Smart Choices logo and rating systems … Continue reading
Remember the absurd immunity claims on Kellogg’s cereals last year? The company added some vitamins and minerals to its sugary kids cereals and plastered a huge “Immunity” logo on the front of Cocoa Krispies and three other products. A public … Continue reading
The FDA has been more assertive this year with regards to health claims on food products. Here’s an example – the heavyweight bout with cereal giant General Mills: Round 1: In May, the FDA asked General Mills to explain why … Continue reading
Health claims on processed food packages are usually nothing more than marketing messages. So when Kellogg’s plasters the word “IMMUNITY” in quadruple font on the front of its Rice Krispies breakfast cereal, we just have to take a peek (thanks … Continue reading