Chipotle’s Clever Real Food Marketing Campaign

Chipotle’s Clever Real Food Marketing Campaign

Chipotle is continuing its marketing efforts to position itself as THE premiere real food option when eating…well, fast food. The 1400 strong chain prides itself on “Food with Integrity” and earlier this year committed to sourcing as much non-genetically modified … Continue reading

Posted in Organic, Local & Sustainable | 20 Replies
3 Good Non-GMO Developments this Week

3 Good Non-GMO Developments this Week

Is it us, or is there an acceleration of events pointing to the inevitable labeling of GMO food on a national level? 1. This week, Chipotle has added GMO status to it product information. When you look at the list … Continue reading

Posted in In The News | 8 Replies
The Chips Revolution – Not just Potato and Corn Anymore

The Chips Revolution – Not just Potato and Corn Anymore

In the last few years, we are seeing new product introductions in the chip category growing at a mighty clip. Kale chips, bean chips, you-name-the-veggie-we-have-it-chips, and the list goes on. With almost an entire supermarket aisle dedicated to potato and … Continue reading

Posted in Nutrition Label Analysis | 1 Reply
Burritos, Willie Nelson, and Sustainable Agriculture

Burritos, Willie Nelson, and Sustainable Agriculture

Chipotle’s motto is “Food with Integrity.” Although the burrito joint is a fast food establishment, it tries to source meat and other ingredients from small farms practicing sustainable agriculture. Animals are treated like … animals, not factory inputs. To emphasize … Continue reading

Posted in In The News | 9 Replies
FOODFIGHT: Is a McDonald’s Big Mac Healthier Than a Chipotle Burrito?

FOODFIGHT: Is a McDonald’s Big Mac Healthier Than a Chipotle Burrito?

This is a guest blog post by Mariana Cotlear. Is a McDonald’s Big Mac better for you than a Chipotle Burrito?  So claims James McWilliams in a recent article in The Atlantic. His straight nutritional comparison of the above mentioned … Continue reading

Posted in Nutrition Label Analysis | 25 Replies
Fast Food Chain Visits Grow over 60% in 2008 vs 2007

Fast Food Chain Visits Grow over 60% in 2008 vs 2007

Image by kalebdf via Flickr Experian Simmons is a market research firm that publishes a free monthly e-newsletter, Consumer Insights to help keep clients current with the latest consumer behavior and market trends. This month they wrote about trends in … Continue reading

Posted in In The News | 1 Reply
Oxymoron? Ten Healthiest Fast Food Chains

Oxymoron? Ten Healthiest Fast Food Chains

Health Magazine has recently published a list of America’s Top 10 Healthiest Fast Food Restaurants While this seems impossible to some folks, and we admit, even to us, when we actually read the details and watched the CBS new segment, … Continue reading

Posted in In The News | 1 Reply