The Yale Rudd Center for Food Policy and Obesity recently released its 2012 report entitled Cereal F.A.C.T.S. Three years after their original report on the state of advertising to children, researchers report “Limited progress in the nutrition quality and marketing … Continue reading
Fruity Cheerios – “Naturally” Flavored, Artificially Colored
Fruity Cheerios is a relatively new extension of the venerable Cheerios line of cereals. The marketing pitch is directed at moms: Kids love the fruity fun, Moms love the Calcium and Vitamin D! Here’s more copyedit: Here’s why they are … Continue reading
About Those Colorful Easter Candies
Easter, the holiday of spring and renewal, is also the holiday of brightly colored eggs and candies. Today, millions of kids will gorge on sweets. And some, as a result, will start bouncing off the walls. It could be the … Continue reading
What are the 10 Most Popular Product Scans on Fooducate?
It’s been a month since we launched the Fooducate iphone app. That’s enough time to start seeing some trends. We wondered which products are the most popular. Here then is the list of top ten scans: 1. Nutella – Hazelnut … Continue reading
Chocolate Cheerios, Corporate Growth, and Obesity
Once upon a time there was “Cheerios”. For almost 40 years, up until the late 1970′s, consumers had only one Cheerios flavor to choose from. And then General Mills, corporate owner of the Cheerios brand, introduced Honey Nut Cheerios. It … Continue reading
Cheerios, But Less Salty
Most people wouldn’t think of Cheerios as a salt filled food. They sure don’t taste salty. But a single serving contains 190mg of sodium. That’s almost 10% of the daily maximum allowance and MORE than a serving of Doritos! That’s … Continue reading
Lucky Charms [Inside the Label]
Last week, General Mills made a dramatic splash in nutrition circles when it announced it would reduce the amount of sugar in its cereals for kids to “single digit” levels. While sugar reduction is commendable, it still does not make … Continue reading
Good News!? Less Sugar Soon in Kids’ Cereals
General Mills, one of the big 4 cereal manufacturers, including brands such as Cheerios, Lucky Charms, Trix, and Wheaties, announced yesterday that it will reduce the added sugar in its products. More specifically, the sugar in cereals advertised to kids … Continue reading
Cheerios vs. the FDA. Round 5
The FDA has been more assertive this year with regards to health claims on food products. Here’s an example – the heavyweight bout with cereal giant General Mills: Round 1: In May, the FDA asked General Mills to explain why … Continue reading
FDA Scolds Cheerios For Ridiculous Health Claim
Image by Getty Images via Daylife We wrote a few days ago about the odd health claim General Mills has tacked on to its Cheerios breakfast Cereal. According to the cereal manufacturer, consuming Cheerios reduces cholesterol by 10% in a … Continue reading






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