Cheerios Executives: Our Ancient Grains Cereal is a Marketing Gimmick

Cheerios Executives: Our Ancient Grains Cereal is a Marketing Gimmick

We’re used to food company press releases touting the health benefits of their new products coming to market. In many cases, it’s just health-washing, without any real substance. But now, General Mills isn’t even bothering with that. In an interview … Continue reading

Posted in In The News | 3 Replies
Cheerios Protein Cereal – Sugary Hype, Not Much More

Cheerios Protein Cereal – Sugary Hype, Not Much More

Major news in the cereal world last week. Cheerios, the most popular brand of breakfast cereal, has joined the protein arms race with the introduction of 2 new cereals fortified with protein clusters. With carbs deemed evil, and fats as … Continue reading

Posted in Nutrition Label Analysis | 14 Replies
Grape Nuts is Now Non-GMO Verified!

Grape Nuts is Now Non-GMO Verified!

Great News! Iconic Grape Nuts Cereal from Post foods is now non-GMO verified. Earlier this month, we learned that General Mills was removing genetically modified ingredients from their Cheerios Original product. Post is doing the same, but taking it one … Continue reading

Posted in In The News | 13 Replies
GMO Labeling Trek – Into the Darkness

GMO Labeling Trek – Into the Darkness

The new year has barely started and we’re awash with GMO news. General Mills announced that its iconic Cheerios cereal is no longer made from genetically modified ingredients. Earlier this week, Politico revealed documents that the Grocery Manufacturer’s Association (GMA) … Continue reading

Posted in In The News | 5 Replies
BIG NEWS: Original Cheerios is Now Non-GMO

BIG NEWS: Original Cheerios is Now Non-GMO

On Thursday, General Mills announced, without too much fanfare, a small but incredibly important change to its product formulation. By product, we mean just one – Original Cheerios. From GM: Consumers across the U.S. are seeing “not made with genetically … Continue reading

Posted in In The News | 22 Replies
Kids’ Cereal: Slight Improvement. Long Road Still Ahead

Kids’ Cereal: Slight Improvement. Long Road Still Ahead

The Yale Rudd Center for Food Policy and Obesity recently released its 2012 report entitled Cereal F.A.C.T.S. Three years after their original report on the state of advertising to children, researchers report “Limited progress in the  nutrition quality and marketing … Continue reading

Posted in Kids Nutrition | 3 Replies
Fruity Cheerios – “Naturally” Flavored, Artificially Colored

Fruity Cheerios – “Naturally” Flavored, Artificially Colored

Fruity Cheerios is a relatively new extension of the venerable Cheerios line of cereals. The marketing pitch is directed at moms: Kids love the fruity fun, Moms love the Calcium and Vitamin D! Here’s more copyedit: Here’s why they are … Continue reading

Posted in Nutrition Label Analysis | 8 Replies
About Those Colorful Easter Candies

About Those Colorful Easter Candies

Easter, the holiday of spring and renewal, is also the holiday of brightly colored eggs and candies. Today, millions of kids will gorge on sweets. And some, as a result, will start bouncing off the walls. It could be the … Continue reading

Posted in Food Safety | 9 Replies
What are the 10 Most Popular Product Scans on Fooducate?

What are the 10 Most Popular Product Scans on Fooducate?

It’s been a month since we launched the Fooducate iphone app. That’s enough time to start seeing some trends. We wondered which products are the most popular. Here then is the list of top ten scans: 1. Nutella – Hazelnut … Continue reading

Posted in Fooducate News | 17 Replies
Chocolate Cheerios, Corporate Growth, and Obesity

Chocolate Cheerios, Corporate Growth, and Obesity

Once upon a time there was “Cheerios”. For almost 40 years, up until the late 1970′s, consumers had only one Cheerios flavor to choose from. And then General Mills, corporate owner of the Cheerios brand, introduced Honey Nut Cheerios. It … Continue reading

Posted in Nutrition Label Analysis | 9 Replies