The Coca Cola Company is planning a new product to fill in a consumption opportunity not already handled by the hundreds of beverages currently available to thirsty consumers. According to a company press release: Day Or Night, New Caffeine Free … Continue reading
What Goes in to Aunt Jemima’s “Original Syrup”?
Aunt Jemima is a brand that’s been around for over 100 years. It conjures thoughts of Southern hospitality. It’s comforting to know a brand has been around that long. You can probably trust it.. And thus, many people buy their … Continue reading
Will the Skinny Pepsi make YOU Skinny?
Pepsi, and especially diet Pepsi, want to associate themselves with beautiful, glamorous and skinny people. In a clever product makeover, they are doing to their cans what photoshop does to models to make them look taller and skinnier. The new … Continue reading
Which is Better for Me: Coke or Diet Coke?
The obvious answer is: neither. Drink water. Drink tea. Yadda yadda… For most people that answer is not good enough. They aren’t going to make the switch to water, at least not completely. They need their fizzy sweetness. Yes, they … Continue reading
Times Square Besieged by Pop-Tart Sushi
In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of prime real estate in New York’s Times Square to set up a Pop Tarts store. From the company press release: Customers will be able to eat … Continue reading
Sobe Energize Green Tea – Closer to Pepsi Cola than Health Elixir
When you’re thirsty for something sweet and tasty, yet don’t want to drink an unhealthy cola, do you reach out for an iced tea drink? Do you placate your conscience by reading the label promising you improved well-being and exotic … Continue reading
Dr Pepper vs. Coke [Inside the Label]
With a particular flavor you either love or you hate, Dr Pepper has been around for as long as Coca Cola. Actually, one year longer – since 1885. Although it never reached the heights of Coke’s success, Dr Pepper is … Continue reading
Chocolate Milk Advice – Syrup, Powder, or Ready-to-Drink? [Inside the Label]
We recently wrote about chocolate milk with too much sugar being served in school lunches. We also covered a chocolate drink that’s better left on the shelf. But as parents, we can’t ignore the fact that kids LOVE sweetened milk. … Continue reading
Why Fat-free Salad Dressings are Ridiculous [Inside the Label]
“A salad without the dressing is not a salad”, someone famous once said. Or should have said. A good dressing helps accentuate flavors, helps some of those greens go down easier, and as you’ll see in a minute improves the … Continue reading
Does the World Need Pop-Tarts? [Inside the Label]
For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading






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