Chipotle’s Clever Real Food Marketing Campaign

Chipotle’s Clever Real Food Marketing Campaign

Chipotle is continuing its marketing efforts to position itself as THE premiere real food option when eating…well, fast food. The 1400 strong chain prides itself on “Food with Integrity” and earlier this year committed to sourcing as much non-genetically modified … Continue reading

Posted in Organic, Local & Sustainable | 20 Replies
Can We say Healthy and Airport Food in the Same Sentence?

Can We say Healthy and Airport Food in the Same Sentence?

Holidays are busy times in the sky, and not just because Santa is making deliveries. With many of us crisscrossing the country to be with loved ones, airports are congested bottlenecks we all have to pass through. And since we … Continue reading

Posted in Food Thoughts | 15 Replies
Burritos, Willie Nelson, and Sustainable Agriculture

Burritos, Willie Nelson, and Sustainable Agriculture

Chipotle’s motto is “Food with Integrity.” Although the burrito joint is a fast food establishment, it tries to source meat and other ingredients from small farms practicing sustainable agriculture. Animals are treated like … animals, not factory inputs. To emphasize … Continue reading

Posted in In The News | 9 Replies